On Sunday, Rory McIlroy became only the fourth man in history to win consecutive Masters titles (after Jack Nicklaus, Nick Faldo, and Tiger Woods). While golf fans parsed every birdie and bogey of the dramatic final round at Augusta—where McIlroy edged Scottie Scheffler by a single stroke—watch fans noticed something else: the Omega on McIlroy’s wrist.
Throughout the Masters tournament and on the victory podium, the Irishman wore an Omega De Ville Central Tourbillon in 18k red gold—a watch Omega no longer produces.
McIlroy bought his in 2019, as a reward for winning his second FedEx Cup title. “Omega are a sponsor of mine, so I sort of had my eye on this watch for a while, but I just wanted to treat myself after a win,” he has said.
The De Ville Central Tourbillon has become McIlroy’s go-to wristwatch. “I probably wear it too often,” he said in the same article. “I probably should have it be more special than it is, but I just like it so much.”
With no date, no chronograph, and no concession to sportiness, the De Ville Central Tourbillon is not a timepiece built for recognition. What it offers instead is a skeletonized sapphire crystal dial and a central tourbillon cage that completes one full rotation every 60 seconds—a mechanism designed to keep a movement running true regardless of its position. That’s been one of the hardest problems for watchmakers to solve, and it’s one of the oldest problems in the portable timekeeping world.
Comparable models to McIlroy’s Omega De Ville are priced above $200,000 on the secondary market.
The Masters champ has been an Omega ambassador for more than a decade, and he’s worn the De Ville Tourbillon at other tourneys, including the Ryder Cup. A year ago at Augusta, McIlroy wore Omega’s Speedmaster Silver Snoopy—a playful choice for the relief of finally winning golf’s grand slam. Before Omega, an Audemars Piguet Royal Oak was his constant.
At the Masters this weekend, McIlroy’s other wrist was notable too: There, he wore a green Whoop fitness tracker. He and fellow golf pro Shane Lowry had made an investment in the Whoop company just weeks before the Masters. The juxtaposition between McIlroy’s two pieces of wristwear—tourbillon and biometric sensor, 18k gold and silicone—presents either a contradiction or a perfectly coherent statement about where professional golf stands in 2026.
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