And the woman behind Loomia is: Madison Maxey, who started the desire to make electronics disappear into clothing so that the fabric does the work without feeling like equipment. Before Loomia, she experimented with leading inks, calculation design and structural electronics with designers and engineers. LEL is now mainly used in medical, outdoor, automotive and wellness fields, which proves that portable technology uses everyone every day, lived and trust. A typical example: a recently carried out collaboration with LL Bean, where LEL was sewn or attached outdoors to report wear behavior: temperature, wash, counting and usage patterns. The versatility of the technology shows how seamlessly it can be folded into existing brand identities and products. Loomia is not only for Loomia – it is scalable and transferable, and that is his true strength.
