Too Faced just dropped a major beauty launch, and no, it’s not another spin on its iconic Better Than Sex Mascara. While the cult-favorite formula has been the brand’s star player since its 2013 debut, there’s officially a new mascara in town—one that’s ready to claim a bit of the spotlight for itself.
Meet Ribbon Wrapped Lash Mascara ($29), a tubing mascara designed to deliver long, dramatic lashes with up to 24-hour wear, with no smudging, flaking or clumping. Its precision brush is crafted to coat every single lash, whether they’re short and straight, densely packed, or sparse. And, true to tubing formulations, it easily melts off with warm water; no makeup remover required.
The brand teased the new launch on Instagram yesterday, March 20, and luckily, it’s not keeping people waiting. Ribbon Wrapped Lash is officially available today on Too Faced’s website, as well as at Sephora, Ulta Beauty and Amazon. For those who prefer to test before committing, there’s also a travel-size version that’s perfect for a trial run or for stashing in your carry-on.
“When trying to come out with a mascara on the heels of having the No. 1 prestige mascara in North America,” Somer Tejwani, Too Faced Beauty’s SVP and global GM for the brand told Glossy. (Its Better Than Sex Mascara has held this title for years.) “That’s a really tough act to follow—you’ve got to make sure it’s [also] the absolute best. In our opinion, this is the absolute best performing lengthening mascara out there. It’s tubing, which is completely different. It has a molded brush. It’s the antithesis of Better Than Sex.”
Shop Too Faced’s Ribbon Wrapped Lash Mascara
