SZA Steps Into the Beauty World with “Not Beauty”
Written By: Melissa Mixon
SZA has always been more than just a voice. Her music is raw, real, and deeply human—and now, she’s bringing that same energy into the world of beauty with her new makeup line, Not Beauty.
But this isn’t your typical celebrity brand. Not Beauty doesn’t scream perfection, it whispers authenticity. It’s not about covering up, but about playing up the parts of you that feel real, undone, and beautifully unique. The line is soft, moody, and ethereal, just like SZA herself. From velvety lip colors to skin-loving tints that feel like a second layer of you, Not Beauty feels more like an extension of your self-expression than makeup.
This line is for the girl who’s still learning to love her face in the mirror, for the ones who don’t want to be “flawless”. SZA created Not Beauty for us to feel seen in our most natural state, and that alone is stunning.
Beauty doesn’t have to be loud to be powerful. And SZA’s Not Beauty reminds us that sometimes, the most beautiful thing you can be is… not perfect. Just you.
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