[unpaid/sample] Sometimes I think you just know when a new fragrance brand is going to hit in all the right places. First stop, the Cotswolds, where Parfum d’Inza was conceived, next stop should be the Liberty Fragrance Hall or Harrods if the fragrance gods are playing fair. Fingers crossed for Insar Hafeez, founder and creator. I was introduced to Parfum d’Inza in a London park on a day when the sun was shining and the mood was anticipation. Spring was about to bring everything to life but we were just on the cusp of it happening.
I tried all four of the Parfum d’Inza fragrances and immediately knew that Reine de la Nuit was the one. As I’ve mentioned before, I am so drawn by Jasmine and sure enough, Jasmine absolute is a key component of Reine de la Nuit and woven through bergamot, white lily, cedarwood and oakmoss, it absolutely sings. The fragrance is so bright on first spritz and beautifully, deliciously floral with a bulbish element to it that felt so right for the time and the place. Allow Reine de la Nuit to settle on your skin letting the mossiness and woods mellow out the drama of the jasmine.
Insar has been mentored by perfumer, John Stephen, founder of Boudica The Victorious and I think that shows – the generosity of the notes, the confidence to let big notes have their moment and the ability to smooth them down over time all resonates with what I remember of Boudica The Victorious fragrances. There are reflections of cultural diversity – east meets west – in accordance with Insar’s heritage and overall, there is such attention to detail. There’s even a little cloth to clean your bottle with.
I talk about fragrance prices a lot – Reine de la Nuit is £120 – and in this instance I feel it’s justified. When I look at big fragrance houses knocking out bottle after bottle for the same price with none of the personal touch or sustainable ingredient choices or sheer drive. Find the fragrances HERE.
