Pandora is set to launch a new jewellery collection inspired by Netflix and Shondaland series Bridgerton, marking the brand’s latest collaboration with the streaming platform.
The 14-piece collection, titled Rules to Love By, draws on visual and symbolic elements associated with the Regency era, reinterpreted into contemporary designs.
Pandora said the range is intended to “reflect themes of love, friendship and self-expression seen in the series”.
The collection is crafted in recycled sterling silver with 14-carat gold plating and features cubic zirconia, crystal detailing and freshwater cultured pearls.
Pandora said all silver used in the range is 100% recycled, in line with its wider sustainability commitments.
The launch campaign features actors Hannah Dodd, who plays Francesca Stirling, and Claudia Jessie, who portrays Eloise Bridgerton in the series. The campaign was photographed by Tim Walker and styled by Harry Lambert.
The Pandora x Bridgerton collection will be available globally online and in Pandora stores from 15 January 2026.
Netflix confirmed that Bridgerton season four will be released in two parts, with the first launching on 29 January 2026 and the second on 26 February. Pandora jewellery is set to feature in the second part of the series.
The collaboration is Pandora’s second with Netflix, following a Stranger Things capsule collection released in 2024.
Jennie Farmer, chief marketing officer at Pandora, said: “Collaborations like this are central to our strategy of connecting with consumers through culture and storytelling. Our partnership with Netflix and Shondaland on the global phenomenon Bridgerton reimagines the elegance and symbolism of the Regency era through a contemporary lens, while reinforcing Pandora’s commitment to responsible craftsmanship.”
