5-Step Summer Curl Routine for It-Girl Hair Days

This list is a labor of love. It’s a “we got you.” Because really, we do. For months, Team xoNecole has been surveying It Girls — including Les Alfred, Elyse Fox, Sylvia Obell, and Chee Smalls — and curating The It List to ensure you…

Why Brands Started Taking TikTok Shop Seriously

Before Pure Daily Care began selling on TikTok Shop in 2023, the skincare tool label’s marketing chief Jonathan Cohen was sceptical, thinking it was full of “junk” that looked “just like Temu.”It was an honest reaction. The company’s…

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