Long-lasting doesn’t have to mean overpowering, thanks to NOYZ. The launch of the Solid Fragrance collection doesn’t just bring its viral scents to on-the-go packaging. It also provides an easy-to-layer wash of scent that lasts without becoming cloying or too strong. The fragrance lingers for hours while still allowing for a sheer, comforting perfume that you can layer for a stronger impact.
Why Solid Perfume?
Portable, convenient and designed to be gentle, solid perfumes are an answer to questions you didn’t even know you were asking. If fragrance is your favorite accessory, you know how anxiety-inducing throwing a glass bottle (even a travel-size) into your purse is. That’s why the expertly-crafted bullet cartons are ideal. Just like a lip balm or foundation stick, these easy-to-use solid fragrances are built for movement.
“NOYZ is another brand that offers a modern twist on traditional scent rituals, emphasizing personal expression and convenience,” says Jenine Guerriero, head of marketing and consumer insights, North America, for Givaudan. “Its refillable, bullet-shaped containers are portable and allow for easy scent layering.”
Add to that the super chic key chain attachment, and you have a recipe for a viral solid perfume sensation!
The Performance
Perfect for daily wear, the NOYZ Solid Fragrance Collection combines the best in scent profiles with a silky, balm-like application. Worn on the pulse points, each scent melts seamlessly into the skin, leaving a clear, long-lasting breath of fragrance that you can build to your perfect level.
All scents are formulated to deliver hours of scent. In my experience, Lost + Found ($32) delivered the most performance without re-application, lasting me well into the next day of wear.
The Scents
12:00
Spun sugar and tart raspberry meet for a delicious and indulgent scent that delivers an airy joy while remaining complex and grounded. Ambroxan adds a skin-scent element that sinks into your pulse points, made to linger with the balm-like formula.
Love Club
Your favorite romantic rose notes are blended alongside mouth-watering saffron and pepper for a spiced introduction that warms into a black amber and whipped marshmallow base.
Sh**ty Day
Your instant reset in an on-the-go container, this scent is defined by its airy wood profile. Feel yourself suddenly seaside with fresh notes of ocean air and clary sage that provide an emotional lift to even your hardest days.
Unmute
Warm vanilla melts into amber for a sophisticated gourmand that delves into decadent black plum and pistachio. Combined with a silky, squalane-powered application, this scent meets your sweet tooth with a complex and grown-up profile.
Lost + Found
The perfect fresh and clean scent for your busy days, this fragrance expertly balances bright citrus notes of Italian lemon with sweet raspberry blossom and pink sugar for a refresh that lingers.
