The Melanoma Research Alliance (MRA) released a new report that looks at several factors contributing to the way consumers use sunscreen. The stats are kind of scary.
Conducted in partnership with Talker Research, the report found that only 30 percent of respondents considered sunscreen a winter “essential,” compared to 70 percent who consider it a must-have for summer. What’s more, the report found that approximately 1 in 5 Americans actually skip sunscreen after Labor Day.
As the MRA stresses, UV rays are just as dangerous in the winter as they are in the summer. Winter sports like skiing and snowboarding can put people at an increased risk as UV rays reflect off the snow.
The American Academy of Dermatology (AAD) is also clear on this rule. “You should apply sunscreen every day on skin not covered by clothing if you will be outside. The sun emits harmful UV rays year-round. Even on cloudy days, up to 80 percent of the sun’s harmful UV rays can penetrate the clouds.”
“There are many common misconceptions about the importance of sunscreen and protecting your skin from the sun,” says Dr. Marc Hurlbert, CEO of Melanoma Research Alliance. “No matter if it’s a sunny or cloudy day, if you plan to stay indoors, or if you’re sitting by a window, in a plane, or in a car, it’s important to wear sunscreen daily—all year round—to protect yourself from harmful rays that can cause melanoma.”
The report, which polled 2,000 Americans, also looks at how different age groups approach sunscreen and skin care, finding that most Americans don’t start taking their sun-related skincare seriously until age 26.
The survey also revealed that 54 percent of respondents prioritize their normal doctor appointments over dermatology visits, and about half are more likely to see a dermatologist for other skin-related issues like rashes, itchiness or eczema rather than to check for melanoma.
