Damson Madder seems to have hit a home run with his approach, but in today’s crowded brand landscape, this wouldn’t be possible without a strong vision and defined direction. For the tough start in the US, Hill enlisted the help of MODEWORLD, the New York-based PR agency known for signing up then-young labels like Eckhaus Latta, Maryam Nassir Zadeh, Sandy Liang, Collina Strada and Maisie Willen encourage. (Current clients include Agmes, Bevza and Marina Moscone.) Of course, a co-sign from a cool celebrity always helps: While there’s no guarantee that an A-lister will post a gifted piece, let alone tag the brand, Emma Roberts and Barbie Ferreira recently did it.
