Euphoria didn’t just give us trauma and chaos; it literally reprogrammed beauty culture overnight. The minute the first season dropped, everyone was suddenly wearing rhinestones to Tesco – me included. And the hair? Every single look, whether it’s Zendaya’s curls in a raw, undone state or the hyper-feminine spiral of Cassie, it all tells a messy, emotional story that we can’t seem to look away from.
With Euphoria season 3 already shifting into gear, the vibe is evolving, but the sentiment remains the same. Before the next set of Euphoria episodes land, we’ve put together your go-to guide on how to recreate the most iconic Euphoria hairstyles, with a little help hair extensions. Here’s how:
Rue – Zendaya
Rue’s natural curls are the blueprint for the show, mainly because they’re not overdone. Her unruly locks lean into texture and imperfection in a way that had us all scrambling the internet for ‘Zendaya natural hair’ tutorials. Beautiful but messy is at the heart of Euphoria‘s ethos, a show that intentionally avoids perfection in their hair and beauty looks to keep things real and grounded. Each look is able to capture the sticky, neon heartache of being a teenager that follows the characters wherever they go – and that’s why it hits so hard.
To recreate her iconic curls, start with damp hair and scrunch in a curl cream or mousse. Don’t even think about using a brush – fingers or wave combs only. Let it air dry if you can or diffuse gently while flipping your head for volume. Once it’s dry, pull apart a few curls to make it look a little more lived-in. If your hair needs more body, add clip in hair extensions that match your curl pattern, but keep them subtle.
Maddy – Alexa Demie
Maddy’s giving control, power, and “don’t text him back” in this ultra-glam, Old Hollywood hair look. In Season 3, she trades razor-sharp precision for something more cinematic, but no matter what, her hair is always sleek, intentional, and paired perfectly with those iconic Maddy euphoria outfits that we know and love. Whether it’s a snatched pony or pin-straight lengths, everything is precise. While everyone else is spiralling, Maddy always looks red carpet-ready.
To steal this style, begin with a deep side part, ensuring the line is clean and slightly dramatic. Blow-dry the hair smooth using a round brush, directing it into soft bends rather than tight curls. Then, using a medium-barrel curling iron, shape loose, uniform waves through the lengths, brushing them out gently to create that fluid, continuous movement. The defining detail is the front curl. Take a small section near the hairline and carefully mould it into a soft, face-framing swoop using a pair of straighteners or your fingers with a light styling gel. Finish off with a glossing serum to achieve that reflective, almost liquid shine.
Cassie – Sydney Sweeney
No one is doing emotional support hair like Cassie. The Sydney Sweeney Euphoria hair catalogue is defined by softness, romanticism and in all honesty, psychosis. Her signature hair look in Season 2 was without doubt the crimped, mermaidy waves that had us in a chokehold throughout, sometimes decorated with glittery clips, sometimes thrown into updos, eventually accompanied by tiny baby braids that framed her face. Playful and fun, but also slightly unhinged.
To get this look, curl your hair with a large barrel wand, wrapping sections loosely and alternating directions. Once cooled, brush it out with your fingers to create soft waves. Take two tiny front sections and braid them loosely, securing with mini elastics. Add clip-in hair extensions underneath for that extra volume – Cassie’s hair is never flat, even when her life is. Finish with a light texture spray so it feels soft and touchable.
Jules – Hunter Schafer
Jules is that girl. Her hair is experimental, chaotic, and reinvents itself every 5 minutes. Shown through Jules’ pastel-tinted lengths and hot pink streaks, Euphoria pulls heavily from early 2000s beauty nostalgia, from chunky highlights to rhinestones, mixing fantasy with reality in a way that feels fresh again.
For Jules’ hair, start by adding pops of colour like her go-to pastel pink. The easiest way is by using quick and easy coloured clip in extensions. Style your hair however you feel that day: straight, wavy, slightly messy – it should look spontaneous. If you want to commit more, permanent hair extensions in pastel tones can level up the look without everyday application. The goal is to look like you didn’t overthink it (even if you did).
Kat – Barbie Ferreira
Kat’s messy bob was one of the most memorable but also mourned hair moments in Euphoria to date, (we miss you, Kat). The deep side part and zhushed finish was a symbol of her new-found confidence, quiet power, and a little bit of a villain arc.
To recreate it, straighten your hair so it’s smooth but still has movement. Create a dramatic side part and tuck one side behind your ear for that sultry shape. If your hair feels too thin, subtle one piece hair extensions can add fullness without changing the overall cut. Finish with a light styling cream to keep everything in place without making it stiff.
Lexi – Maude Apatow
One of the more innocent and introverted characters on the show, Lexi’s aesthetic is defined by restraint and introspection. She doesn’t text her crushes, she communicates with them in her journal. In season 2, her milkmaid braids continued to portray a sense of purity, a major contrast to the drama surrounding her.
Start by parting your hair down the middle and create two braids starting near your ears. Secure them, then lift each braid over your head and pin it in place to create a crown. Pull out a few strands around your face so it doesn’t look too perfect. If your braids feel a bit thin, add clip-in hair extensions before braiding to give them more volume.
Gia – Storm Reid
Gia’s hair is simple but still sweet – pigtails that feel youthful but not childlike. It’s giving “little sister but still stylish.”
To recreate it, part your hair cleanly down the middle using a pintail comb, then braid each side tightly and secure the ends. Smooth the roots with a bit of gel or leave them slightly relaxed depending on your mood. If you want extra length or thickness, blend in our clip in human hair extensions before styling.
Conclusion
What Euphoria offers is not a bunch of clumsily thrown-together trends, but a study in self-expression. Its approach to hair, much like its approach to beauty as a whole, rejects uniformity. Texture is embraced, imperfection is celebrated, and identity is allowed to remain fluid. Hair is instinct, identity, and, at its most powerful, a form of storytelling.
