Make Up

If you were a fly on the wall at the Allure office in the early 2010s, you likely heard editors talking about the French manicure—but not the way we do now. The look, characterized by an arc along the tip of the nail, “was always on the…

In the modern digital landscape, a local business’s reputation is its most valuable asset. Whether you are running a boutique yoga studio, a sustainable weight loss clinic, or a shop specializing in high-quality essential oil…

At the height of the Sundance Film Festival, Park City became the ultimate proving ground for “layermaxxing,” the viral winter trend defined by extreme layering and bold textures. With freezing temperatures, long days and constant…

Hair thinning is incredibly common among men, affecting confidence and style at any age. Whether it’s due to genetics, ageing, stress, or hormonal changes, many men find their hair gradually becoming finer or sparser over time. The…

Frequently Asked QuestionsWhat is kojic acid, and what does it do?Kojic acid is a substance derived by funghi—namely, mushrooms, according to Dr. Graf. It's best known for its skin-brightening properties, since it acts as a tyrosinase…

Building a brand is one of the most exciting parts of starting a business. Whether you are launching a new line of organic essential oils or developing a sustainable weight loss coaching program, your brand identity is your most…

GLP-1 medications are often framed as a straightforward transformation: start the shot, lose the weight, move on. But people actually taking them tell a much more nuanced story, one filled with learning curves, unexpected side effects,…

This story has been updated to include additional reporting and new details.Joan Kron started working at Allure in 1991, at the age of 63. That first year, an assignment on plastic surgery consultations led Kron to get her own facelift.…

Hair is about self confidence, and your signature cut should make you feel like your best self. Sometimes as we age, the styles and looks we’ve relied on to look flattering and make us feel comfortable can start to shift. While change…

Sure, it may be the year of the fire horse, but there’s another animal in the spotlight for 2026: the deer—more specifically, the fawn. The cutesy, docile creature that’s associated with Disney princesses and scenic woodland whimsy is…

From Melbourne to the final frontier, Zoë Steiner is having a major moment. Stepping into the next chapter of the Star Trek universe as part of Star Trek: Starfleet Academy, which debuted mid-January on Paramount+, the rising star is…

K-beauty isn’t just having a moment—it is the moment. From glass-skin effects and barrier-first hydration to makeup that’s effortless but impactful, Korean beauty continues to set the standard for how we want our routines to feel and…

If you’ve ever struggled with dry, cracked hands or brittle nails — especially during colder months — you know how frustrating it can be to find a hand cream that actually works. After trying several products, I finally landed on Kamill…

The phrase “Ozempic face” gets thrown around like it’s an unavoidable side effect. In reality, what patients are noticing is far more specific and far more fixable. As facial volume diminishes, areas like the cheeks, temples and…

Martha Stewart has never been shy about dispelling plastic surgery rumors, and she's shutting them down yet again… with some caveats.In a new interview with People, the iconic entrepreneur credits her glowing skin to a healthy lifestyle…

MERIT Beauty’s Signature Lip Blush ($28), launching February 2, taps directly into 2026’s blurred-lip trend, the softer sister to the ultra-matte lips of the mid-2010s (looking at you, Kylie Cosmetics Lip Kits). Often called the…

Goodbye, Barbie, and hello, Catherine Earnshaw! Margot Robbie has ditched the hot pink Barbie Land in favor of the windswept moors of Wuthering Heights, and her hair has too! As the star preps for the release of her latest film, Emerald…

I’ll admit it: I wasn’t actively looking for a new makeup brand when I first came across Sweed Beauty, but that’s often how the best discoveries happen. The Stockholm-born brand, founded by global makeup artist Gabriella Elio, brings a…