Make Up

In our modern, fast-paced world, the home has become more than just a place to sleep and eat; it has evolved into a vital sanctuary for our mental and emotional health. When we step through our front doors, we should feel an…

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Coconut oil has become one of the most talked-about beauty ingredients in the last decade – fuelled by viral TikTok trends, countless DIY hair masks, and its long list of benefits. Scroll through social media and you’ll find people…

Discovered at 17, Emily DiDonato entered the supermodel ranks early, but her career has unfolded with unusual deliberation. A model, wellness advocate and mother, she has built a professional life that extends well beyond the runway,…

School mornings can feel like a race against the clock, alarm snoozed one too many times, breakfast on the go, and somehow hair still needs to look put together. That’s where the magic of stylish but practical hairstyles comes in. The…

I wonder if we’ve been in the process of losing the face’s primary function. And whether we’re finally starting to see a real backlash to the prevalence of conformity. There is certainly a roster of celebrities refusing to succumb to…

Viral beauty products now dominate the industry, with social media stats often displayed alongside items in beauty superstores and online storefronts. But 10 years ago, it was a different story. Viral beauty was just beginning to take…

We can't see the future, but we can always confidently predict that Megan Fox is going to have creative, intricate, enviable nail art. And today, she proved us right with a manicure that we can only describe as gorgeous pieces of a…

Indian-American actress Supriya Ganesh commands the screen as Dr. Mohan in The Pitt, HBO’s critically acclaimed medical drama that pulls in more than 10 million viewers per episode. Off set, she is all about self-care, beach escapes and…

Last August, North West appeared in Rome alongside her mom, Kim Kardashian, in a black corset, a miniskirt, and five-inch platform Vetements boots, but it wasn’t her clothing that drew the Internet’s ire (although that’s happened plenty…

“Known for her transformative looks over the years, Demi is a true hair icon,” writes French luxury hair-care brand Kérastase in an Instagram post announcing the one and only Demi Moore as its new Global Brand Ambassador. The post…

Over my nine-year tenure at Allure, I’ve written (many times, in fact) about how lazy I am when it comes to applying makeup (and cleaning any accompanying brushes). I’m always looking for a loophole, a shortcut, literally anything to cut…

While most people don’t want to say they’re superficial, it doesn’t mean they don’t want to look as nice as possible. Everyone wants to look great, and you’ll need to take care of your appearance to help achieve this. As obvious as…

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Amy Schumer Although the comedian previously shared that she tried a GLP-1 but couldn’t tolerate the side effects, Schumer later told social media followers that she connected with Midi Health—a company she’s also invested in—to help…

Kendall Jenner has joined the rest of her family in speaking openly about their cosmetic procedures. On January 9, the model appeared on Owen Thiele’s In Your Dreams podcast, where she chatted about her “hypochondriac” tendencies, her…

I’ve had several samples from this brand to try and the ones that I’ve settled on showing you are the Delhicious High Tea Moisture Balm and the Rich Roots Hair Oil. Getting to know this brand while it’s still relatively small is a…

In our fast-paced modern world, the demands on our brains have never been higher. Whether you are trying to balance a demanding career, maintain a healthy fitness routine, or manage a busy household, your cognitive health is the…