Make Up

Building a brand is one of the most exciting parts of starting a business. Whether you are launching a new line of organic essential oils or developing a sustainable weight loss coaching program, your brand identity is your most…

GLP-1 medications are often framed as a straightforward transformation: start the shot, lose the weight, move on. But people actually taking them tell a much more nuanced story, one filled with learning curves, unexpected side effects,…

This story has been updated to include additional reporting and new details.Joan Kron started working at Allure in 1991, at the age of 63. That first year, an assignment on plastic surgery consultations led Kron to get her own facelift.…

Hair is about self confidence, and your signature cut should make you feel like your best self. Sometimes as we age, the styles and looks we’ve relied on to look flattering and make us feel comfortable can start to shift. While change…

Sure, it may be the year of the fire horse, but there’s another animal in the spotlight for 2026: the deer—more specifically, the fawn. The cutesy, docile creature that’s associated with Disney princesses and scenic woodland whimsy is…

From Melbourne to the final frontier, Zoë Steiner is having a major moment. Stepping into the next chapter of the Star Trek universe as part of Star Trek: Starfleet Academy, which debuted mid-January on Paramount+, the rising star is…

K-beauty isn’t just having a moment—it is the moment. From glass-skin effects and barrier-first hydration to makeup that’s effortless but impactful, Korean beauty continues to set the standard for how we want our routines to feel and…

If you’ve ever struggled with dry, cracked hands or brittle nails — especially during colder months — you know how frustrating it can be to find a hand cream that actually works. After trying several products, I finally landed on Kamill…

The phrase “Ozempic face” gets thrown around like it’s an unavoidable side effect. In reality, what patients are noticing is far more specific and far more fixable. As facial volume diminishes, areas like the cheeks, temples and…

Martha Stewart has never been shy about dispelling plastic surgery rumors, and she's shutting them down yet again… with some caveats.In a new interview with People, the iconic entrepreneur credits her glowing skin to a healthy lifestyle…

MERIT Beauty’s Signature Lip Blush ($28), launching February 2, taps directly into 2026’s blurred-lip trend, the softer sister to the ultra-matte lips of the mid-2010s (looking at you, Kylie Cosmetics Lip Kits). Often called the…

Goodbye, Barbie, and hello, Catherine Earnshaw! Margot Robbie has ditched the hot pink Barbie Land in favor of the windswept moors of Wuthering Heights, and her hair has too! As the star preps for the release of her latest film, Emerald…

I’ll admit it: I wasn’t actively looking for a new makeup brand when I first came across Sweed Beauty, but that’s often how the best discoveries happen. The Stockholm-born brand, founded by global makeup artist Gabriella Elio, brings a…

Pat McGrath Labs has filed for Chapter 11 bankruptcy. The brand was set to be sold at an asset sale on January 27; this sale has now been postponed. “Pat McGrath Labs announced that it has commenced a financial restructuring under…

I’m truly not a fan of mucin anything because at this point, it’s just marketing on the back of supposedly impressive snail mucin in skin care. However, if I just remove the word ‘mucin’ from this serum, it’s really very pleasant…

Tightening skin once it’s already gone slack can feel like a lost cause, but, dear reader, it’s not! There are plenty of skin-tightening options available, from at-home products to in-office treatments. Still, if you want to avoid…

The resurgence of the mullet in men’s fashion blends effortless texture with bold shape, this cut thrives on movement and personality. Curly hair elevates a mullet by adding texture, movement and individuality. Modern mullets are…

I have an ungodly amount of shiny lip products in my possession. I have oils, glosses, and treatments in every corner of my home and work desk. And while glossy lips have been my go-to, I’ve been feeling a little inundated and bored with…