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Make Up
8 Best Hydrating Eye Creams for Bright, Bouncy Undereyes
If the skin under your eyes has been looking dull, crepey, or dry lately, it is time to invest in one of the best hydrating eye creams. Your undereyes are thinner and more delicate than the rest of your face, which is why they’re usually…
How to brush curly hair without losing curls? 2025
As a curly-haired individual, I understand the struggle of maintaining those perfect curls without sacrificing their natural shape and bAre you tired of your beautiful curls losing their shape after brushing? It’s a common…
Sephora Savings Event 2025: What’s Worth Buying Now
Before the mania of Black Friday and Cyber Monday sales begins, Sephora hosts its highly anticipated biannual savings event, where Beauty Insiders can get up to 30 percent off hundreds of coveted beauty products. This year, the tiered…
5 Women of Color Share What It’s Like to Live With Eczema
When people talk about eczema, the first thing many of them mention is the unbearable itch—the hallmark symptom of this group of skin conditions. The next thing they might say is how common it is.More than 31 million Americans have…
Which is better for hair health? 2025
Found yourself staring at your hairbrush and comb, wondering which one to choose? Let’s settle this once and for all!
The choice between a hair brush and a comb seem simple, but each tool offers different benefits based on your…
Signs Your Acne Routine Isn’t Right for Mature Skin
Acne doesn’t always end when your teen years do—and neither does the frustration that comes with treating it. Many people in their 40s, 50s and beyond find themselves breaking out again, only to realize that their favorite acne…
19 Allure Best of Beauty 2025 Winners You Can Score on Sale Ahead of Black Friday
If there’s one thing better than scoring a beauty product on sale, it’s finding Allure Best of Beauty winners on sale ahead of Black Friday. Like we do every year, Allure editors rigorously vet and test thousands of products to find…
Should you brush curly hair? 2025
That seemingly unruly and difficult to manage, curly hair has beauty of its own. But that unique beauty and texture often sparks query about the best care practices, one of the most contentious topics being brushing curly hair.…
Why Starting Aesthetic Procedures Early Leads to Better Results
There’s a quiet shift happening in aesthetics: patients aren’t just looking to turn back time—they’re trying to stay a step ahead of it. More people are exploring facelifts, brow lifts and skin-tightening treatments earlier than they…
The November Allure Beauty Box Is Filled With Your New Everyday Staples—See What’s Inside the Box
Why you’ll love it: If your strands are more straw than silk, a weekly treatment may be just what the doctor ordered. The strengthening biotin, plumping collagen, and nourishing argan oil in this mask give thin, dry hair a softer,…
Should I brush my hair in the shower? 2025
As a professional hairstyli“Brushing your hair in the shower”-a good or bad idea? While some people love it, others think it’s a no-no. So, what’s the ultimate truth. Should I brush my hair in the shower? We’ve got the answers.…
Pregnancy Safe Products from m.ph by Mary Phillips
Pregnancy safe beauty products can be super difficult and confusing. I have an entire guide devoted to what products are safe to use while pregnant including information on what ingredients to avoid while pregnant and a huge list of…
Trendy & Stylish Middle Part Hairstyles for Women (2025)
The middle part has had a comeback! This is a timeless and versatile hairstyle which effortlessly parts the hair down the middle, creating a balanced and flattering look for a wide range of face shapes. Whether styled polished for a…
How to Play the Long Game with Anti-Aging Treatments
Who doesn’t want a quick fix for wrinkles or sagging skin? Whether fine lines or deeper folds, the visible signs of aging are something most of us would rather avoid. In-office treatments offer fast results, but even those require…
20 Best Korean Beauty Gifts of 2025, According to an Expert
I've been a devoted K-beauty fan for 10 years, so naturally, I'm compiling the best Korean beauty gifts this holiday season. You see, the number of Korean skin care, makeup, and hair care products I've tested continues to grow with each…
Top 15 Fringe Haircuts for Men 2025
Fringe hairstyles have remained one of the most versatile and lasting trends in men’s grooming. They strike a balance between classic and modern, offering a simple way to update a look while still complementing and taking into account…
Can I use almond oil to cleanse my face? 2025
Wondering “Can I use almond oil to cleanse my face?“, you have hit the right place. As skincare regime shift towards natural alternatives, almond oil emerged as a popular essential with many opting it as the new go-to facial…
Pregnancy Safe Products from Messy by Alli Webb
Pregnancy safe beauty products can be super difficult and confusing. I have an entire guide devoted to what products are safe to use while pregnant including information on what ingredients to avoid while pregnant and a huge list of…