Founded in 2017 by insurtech innovator and third-generation jeweler Dustin Lemick and launched publicly in 2019, BriteCo is a modern jewelry insurance provider based in Evanston, Illinois. The company was created with one clear mission: to bring the outdated jewelry insurance process into the digital age.
Partnering with trusted jewelers across the U.S., BriteCo offers instant insurance coverage for engagement rings, wedding bands, watches, and fine jewelry right from your smartphone or laptop. Unlike traditional insurers, BriteCo leans heavily into tech-driven efficiency: appraisals, policy issuance, and claims are all handled online, often within minutes.
BriteCo is underwritten by AM Best A-rated carriers and backed by global reinsurers, offering peace of mind to anyone insuring a high-value piece.
