Stay on top of your competitors by tracking their new deals and contracts

15 sec-summary

Keeping track of significant contracts and deals signed by your competitors is crucial for any competitive intelligence strategy. However, with so many articles in the open web, finding specific and relevant information to your business can be challenging and extremely time consuming. Fortunately, Feedly’s New Deals AI Model is designed to solve this problem. This AI Model highlights all instances of actualized and potential deals or contracts involving companies and organizations, so you stay informed and find the most important insights.

By tracking new deals in Feedly, you can:

• Discover new deals and updates in real-time with AI Feeds. Stay informed about new contracts and potential agreements your competitors are signing.
• Analyze the broader implications of deals with AI Actions. Understand how specific deals impact your company and strategic goals.
• Share insights with your stakeholders and team with Automated Newsletters. Maximize your research impact and drive informed decision-making by reaching the right people at the right time.

Manual curation of competitors’ new deals is often disorganized, siloed, and incomplete

What large contracts or deals have my competitor signed? Are there new startups entering our industry with significant contracts? What are the specifics of these deals, and how are they evolving over time? – These are the pivotal research questions that guide competitive intelligence teams as they gather and analyze news about new deals to make informed business decisions.

Unfortunately, answers to these questions are often scattered across various sources, making it difficult to ensure you’re not missing crucial information. This makes manually gathering competitive intelligence disorganized, siloed, and incomplete.

Conducting competitive intelligence research with Feedly AI, specifically around new deals, ensures you don’t miss out on any critical developments that could influence your organization. Additionally, you can track key events 7X faster than manual research ensuring a more efficient research process.

In this blog, we use the airline industry as an example to demonstrate how our ‘New Deals’ AI Model works. However, this workflow can be applied and adapted to support market intelligence analysts in any industry who need to track deals for their organization.

Discover new deals and updates in real-time with AI Feeds

Receiving real-time updates on your competitors’ deals is crucial for maintaining a competitive advantage in today’s fast-paced business environment. By staying informed about contract changes and potential agreements your competitors are securing, you can quickly identify shifts in the market, emerging threats, and new opportunities.

Real-time intelligence offered by Feedly AI allows you to respond proactively, whether it’s by adjusting your own strategies, capitalizing on market gaps, or preparing for potential challenges. It ensures that your decision-making is based on the most current and accurate information, empowering you to stay ahead of the competition and make informed, strategic moves.

Imagine you’re a strategy and insights manager at a major airline. By creating an AI Feed using the New Deals AI Model AND your competitors, you’ll swiftly uncover the most relevant articles about your competitors’ deals.

Tracking new deals is also commonly used to understand the specifics of contracts pursued by government entities or organizations. This provides valuable insights into the products and trends that are shaping the future of your industry.

For example, pairing the New Deals AI Model with the NASA AI Model allows you to discover the types of contracts NASA has recently signed, offering crucial guidance for defining your company’s strategies. It helps you align your offerings with market demands, identify emerging trends, and gain a clearer understanding of the industry’s trajectory, ensuring you stay ahead of competitors.

Analyze the broader implications of deals with AI Actions

After using AI Feeds to gather the latest news on your competitors’ signed contracts, you can leverage AI Actions to gain deeper insights into the context and potential impact on your business or industry.

Feedly’s AI Actions enable you to dive further, uncovering valuable patterns and trends across multiple articles simultaneously. For example, you can task AI Actions to identify patterns in the purchasing behavior of specific government agencies, then generate a chart that visualizes these findings. These insights can quickly be transformed into actionable deliverables for your stakeholders, all in just a matter of seconds.

Share insights with your stakeholders and team with Automated Newsletters

By now, you’ve found the right information around relevant deals, you’ve transformed it into actionable insights, it’s now crucial to disseminate these findings to relevant stakeholders efficiently.

You can easily deliver these insights via Automated Newsletters, allowing for personalization of content, branding, summarization, and notes. You can also make the most out of our integrations including MS Teams and Slack , along with API functionality enabling direct sharing to your internal portal, or Excel, or SharePoint.

Automated Newsletters, integrations, and API ensure that insights reach the right people at the right time, maximizing their impact and driving informed decision-making.

In short…

By leveraging Feedly’s ‘New Deals’ AI Model, you can streamline the process of tracking competitors’ contracts, uncovering valuable insights in real-time. This not only allows you to react swiftly to market changes but also helps you understand the broader implications of these deals on your business.

With the combination of AI Feeds, AI Actions, and Automated Newsletters, you can transform scattered data into actionable intelligence and efficiently share it with key stakeholders. Whether you’re in the airline industry or any other sector, this approach ensures that your organization remains competitive, informed, and prepared to navigate the complexities of your market.

Start integrating these tools into your workflow today and watch your competitive intelligence strategy reach new heights.