“Between the weather, heat-styling, and not cutting my hair for months, my ends have become crispy and dry. Moisture must be in every step of my hair-care routine, and I was surprised at how much this duo helped soften my hair. It smells so fresh and slightly sweet, brings down my frizz, and—for better or worse—has helped me procrastinate my haircut for longer.” —Jesa Marie Calaor, senior beauty editor
- Key shampoo ingredients: camellia oil, honey, aloe vera
- Key conditioner ingredients: camellia oil, honey, aloe vera
- Scent: sweet honey
Best for Coily Hair: Creme of Nature Argan Oil from Morocco Sulfate-Free Moisture & Shine Shampoo + Intensive Conditioning Treatment
Creme of Nature
Argan Oil from Morocco Sulfate-Free Moisture and Shine Shampoo and Intensive Conditioning Treatment
Why it’s worth it: Curly and coily hair thrives on hydration, and Creme of Nature’s Argan Oil from Morocco Moisture & Shine Shampoo and Intensive Conditioning Treatment bring curls back to springy, bouncy life. Designed with type 3 and 4 textures in mind, the duo ditches sulfates (along with alcohol, mineral oil, and petrolatum) in favor of a gentler, more nourishing cleanse and conditioning—rich lather included. The star ingredient in both formulas is argan oil, a heavyweight hydrator that helps hair stay bouncy, smooth, and touchably soft, wash after wash. Also in the mix are deeply moisturizing ingredients like honey, shea butter, and coconut oil, which leave hair so soft and smooth—even days after your initial wash.
Tester feedback from creative director Amber Venerable
“This shampoo lathers so well with the tiniest drop and cleanses gently without stripping my hair of necessary oils.” —Amber Venerable, creative director
- Key shampoo ingredients: argan oil, honey, shea butter, coconut oil, acai berry
- Key conditioner ingredients: argan oil, honey, shea butter, coconut oil, acai berry
- Scent: sweet honey
Best for Color-Treated Hair: Roz The Foundation Shampoo and Conditioner
RÔZ
The Foundation Shampoo and Conditioner
Why it’s worth it: New York City-based colorist Lauren Paglionico loves Roz’s The Foundation Shampoo for the shine it leaves behind. “It works on all hair types and is not heavy at all,” she says. “It’s safe for color-treated hair, keratin treatments, and even extensions—which is not an easy trio to find in one shampoo.” Instead of sulfates, it uses coconut-based surfactants to create a rich, foamy lather that cleanses gently. Peptides and ceramides help hydrate and strengthen strands, while walnut oil and ginger root preserve color and boost resilience. Protecting your shade and your hair? Now that’s smart.
