Founder of BriteCo Dustin Lemick
BriteCo is a US‑based tech-driven specialty insurance provider founded in 2017 by third‑generation retail jeweler Dustin Lemick, G.G. The company’s mission? Fix everything that’s broken about traditional jewelry insurance—slow quotes, fuzzy pricing, high deductibles, and unclear claims—and replace it with a process that is fast, fully digital, and transparent from quote to claim. Today, BriteCo delivers coverage through:
- Direct online purchase where you can get insured in under a minute
- Point-of-sale at more than 3,500 independent retail jewelers
- Brokered through 5,000+ independent insurance agents nationwide
- Select online jewelry retailers
That kind of reach means you can get secure coverage wherever, whenever, and however you choose.
