What is White Gold Made Of?
Pure 24k gold is naturally yellow—and while it’s stunning, it’s too soft for everyday jewelry. That’s why all gold used in jewelry is alloyed with other metals for extra strength and durability. Yellow gold is alloyed with metals like zinc or copper, and white gold is blended with white metals like nickel, palladium, or silver to soften that golden hue.
The result is a pale, greyish-yellow alloy which is then coated in rhodium—a shiny, silvery metal that gives white gold its signature bright, chrome-like finish. Without this rhodium plating, white gold has a much softer, warmer look.
