The Ultimate Dos And Don’ts Of Going Gray

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Going gray can feel like a big moment — sometimes exciting, sometimes overwhelming, sometimes both in the same afternoon.

And honestly, that’s totally normal.

You’re not just changing your hair color — you’re changing the way you see yourself, and that takes a minute to settle into.

But the truth is, once you get past the emotions, the practical part is actually simpler than people make it out to be.

There are a few dos and don’ts we end up recommending to clients, friends, and readers all the time — real, no-nonsense advice that keeps the process smoother, easier, and a whole lot more beautiful.

If you’ve been waiting for someone to hand you the actual, honest playbook — this is it.

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DO: Embrace the Change with Confidence

First things first: how you feel about your gray hair will completely shape how others respond to it.

When you own it — when you treat it like a style decision instead of something you’re “putting up with” — people can’t help but admire it.

Expert Insights

Celebrity colorist Jack Martin, who helped Sharon Osbourne and Jane Fonda transition to silver, says it best:
“Gray hair isn’t about aging — it’s about elegance and empowerment. Own it, and it becomes your signature.”

Your mindset is everything.
If you move through this with excitement and pride, your gray will look like the coolest style choice you ever made.

DON’T: DIY Your Transition (If You Can Help It)

Look, we love a good DIY project as much as anyone — but when it comes to transitioning to gray, it’s a whole different ball game.

Trying to bleach, blend, or correct your hair at home can easily leave you with patchy color, serious breakage, or that harsh grow-out line everyone dreads.

The best route? Find a colorist who specializes in gray blending.
Techniques like soft highlights, lowlights, or even reverse balayage can make the shift to silver look effortless instead of accidental.

Pro tip: book a consultation first. A great colorist will ask about your hair history, your maintenance goals, and your timeline — and then build a custom plan to get you there safely and beautifully.

DO: Update Your Haircare Routine

This is where we see people stumble the most — and honestly, it’s one of the easiest fixes.

Gray hair (whether it’s natural or colored) behaves differently. It tends to be drier, more fragile, and more prone to dullness or yellowing.

The products you used before simply won’t cut it anymore — but the right swaps can make your gray hair look shinier and healthier than ever.

Here’s what we personally swear by:

ORIBE Silverati Shampoo and Conditioner BundleORIBE Silverati Shampoo and Conditioner Bundle

Sulfate-Free, Moisturizing Shampoo

Gentle cleansing is key to keeping gray hair soft and luminous.
We love Oribe Silverati Shampoo — it’s rich and hydrating without weighing hair down, and it smells like an absolute dream.
The first time I used it, my hair felt softer before I even added conditioner. Worth every penny.

Christophe Robin Shade Variation Baby Blonde Toning Purple Shampoo with Florentina Iris, Neutralizes Brassy, Yellow Tones for Blonde, Bleached, Silver, Highlighted Hair 250mlChristophe Robin Shade Variation Baby Blonde Toning Purple Shampoo with Florentina Iris, Neutralizes Brassy, Yellow Tones for Blonde, Bleached, Silver, Highlighted Hair 250ml

Purple Shampoo (Used Sparingly)

To counteract yellowing, a purple shampoo once a week is magic — but don’t overdo it or you’ll risk a lavender tinge.

Christophe Robin Shade Variation Care in Baby Blonde is a favorite because it’s nourishing and gives the perfect tone boost without feeling like it’s frying your hair.
I reach for it anytime my color needs a little refresh, and it never disappoints.

KÉRASTASE Blond Absolute Ultra-Violet Purple Hair Mask for Lightened, Highlighted and Grey Hair, Neutralizes Brassy and Yellow Undertones, Nourishes and Protects with Hyaluronic Acid, 6.8 Fl OzKÉRASTASE Blond Absolute Ultra-Violet Purple Hair Mask for Lightened, Highlighted and Grey Hair, Neutralizes Brassy and Yellow Undertones, Nourishes and Protects with Hyaluronic Acid, 6.8 Fl Oz

Deep Conditioning Treatment

Gray hair needs regular, heavy-duty hydration to stay soft and supple.
Kérastase Blond Absolu Masque Ultra-Violet is a true holy grail for me — it’s toning, deeply moisturizing, and leaves my hair feeling like silk.

COLOR WOW Dream Coat Supernatural Spray, 6.7 Fl Oz – Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity TreatmentCOLOR WOW Dream Coat Supernatural Spray, 6.7 Fl Oz – Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Treatment

Heat and UV Protection

Sun exposure and hot tools can be brutal on gray hair.
Color Wow Dream Coat is my not-so-secret weapon — it acts like a weatherproof jacket for your hair, keeping frizz away while protecting it from heat and environmental stress.

The bottom line: when you treat your silver strands like you would a cashmere sweater — gentle, protective, and high-quality care — they will absolutely reward you.

DON’T: Forget About Your Cut

Here’s another thing we see all the time: someone embraces their natural gray but keeps their old haircut — and suddenly, the whole look feels tired instead of fresh.

Gray hair has a different texture and volume, which means it needs a cut that works with it, not against it.

Modern, structured shapes — like a sharp bob, a feathered shag, or a soft pixie — highlight the beauty and vibrancy of silver strands.

When you sit down with your stylist, ask:

  • How can we add movement and softness?
  • Are there layers that would lighten the look around my face?
  • What shapes will make my hair feel more youthful and dynamic?

The right cut can make gray hair look deliberate, stylish, and incredibly fresh.

DO: Play with Makeup and Wardrobe Tweaks

Going gray shifts your entire color palette — and that’s where things start to get really fun.

Your old go-to lipstick or sweater might not hit the same — but with a few tweaks, you’ll discover a whole new range of colors that make you look brighter, fresher, and even younger.

Some easy upgrades we recommend:

  • Bolder, more defined brows to frame your face
  • Richer lipstick shades — think berry, rose, crimson — to bring warmth back into your complexion
  • A little extra glow on the cheeks to keep your skin looking vibrant
  • Jewel tones, crisp whites, and deep neutrals in your wardrobe for instant polish

Expert Insights

Celebrity makeup artist Sir John nails it:
“When you go gray, you get a blank canvas. Play up your features with richer tones, stronger brows, and a little extra glow.”

This part isn’t about rules — it’s about rediscovering your style with a new, elevated energy.


  • Get regular trims to keep gray hair looking healthy and polished
  • Protect your hair from sun damage to avoid yellowing
  • Stay patient — a full transition can take six months to a year depending on length and color history
  • Consider a gloss treatment every few months to enhance shine without heavy color

Going gray isn’t about letting go — it’s about stepping into something new, bolder, and more authentic.

Handled right, your silver strands can become the most radiant, stylish version of yourself yet.

Found your perfect shade? We’d love to see it! Tag us on Instagram @coloredhaircare or Facebook and share your hair color stories. Looking for more hair care tips? Check out How to Look After Colored Hair: 11 Expert Secrets For Long-Lasting Color.

hair dye iconhair dye icon

Our Research & Review Process

To ensure our recommendations are as comprehensive and reliable as possible, we’ve undertaken an extensive research effort.

We cite scientific evidence and journals, collect real user reviews and gather impartial perspectives from hair stylists, users, and experts in the field.

Additionally, we conduct hands-on testing by using products and applying hair dyes not only on our own locks but also on real human hair extensions and hair pieces of different hair type, textures and lengths.

This rigorous approach allows us to provide you with insights into which products genuinely live up to their promises.

As always – please consult with a professional hair colorist or stylist for advice on how to color your own hair at home. It’s different for everyone!


  • Nicola author avatarNicola author avatar



    With over two decades of passionate hair dyeing experience, I’ve experimented with nearly every shade imaginable. My journey began long before blogging; as an award-winning copywriter in London and New York, I shaped narratives for iconic brands. However, when friends sought advice during lockdown for at-home hair dyeing, I realized my true calling. Beyond being your hair color expert, I’m a mom of two girls, wife to artist Tony, and an avid soccer player!



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  • author photo hairdresser enza piazzaauthor photo hairdresser enza piazza



    I’m Enza Piazza, your go-to hair stylist and color consultant with over 23 years of professional salon experience bringing vibrancy and life to hair of all hues. My Italian roots from sunny Sicily infuse passion into every snip and color, a passion that’s been recognized with top honor awards including bridal and party hair at the National Hairdressers Federation’s Championships.

    After training in Surrey, UK’s most prestigious salons including Head Master Academy, I embraced the entrepreneurial spirit and set up Enza Hair Styling, offering tailored hair care for 13 years, and treating each client like family. Away from the salon, I cherish moments as a proud Nonna to grandson Joseph and as a playful companion to my Jack Russell, Bo.



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