Chemena Kamali continues to propel Chloé to new heights. Since becoming creative director of the French fashion house (founded by Gaby Aghion in 1952), the German-born designer has proved herself to be the perfect candidate for the job. In addition to ultra-fabulous and raved-over collections, Kamali’s Chloé campaigns are equally as divine. From the get-go, Kamali has favored David Sims as the brand’s campaign photographer. The Summer 2025 season campaign offering is no different. Instead of a multi-girl cast, Kamali entrusts Rianne van Rompaey to become the face and embodiment of the boho-inspired collection. The team ventured to a magnificent sculptural villa by architect Savin Couelle situated off the idyllic coast of Corsica for the shoot, with the Dutch beauty roaming throughout the space sporting a rather enviable sun-kissed glow
The Chloé Summer 2025 Campaign with Rianne van Rompaey
Read below the reactions of theFashionSpot’s forum members:
“All the other brands can go home! Fabulous!” heralded helmutnotdead.
“OMG! This is PurRRRrfection! Rianne van Rompaey is everything! Mother is mothering!” raved forum member BalkaniStaCouture.
“Oh yes! This is what I wanted and more!” enthused kokobombon.
Also very much a fan was DK92. “I love that it has something very 00s about it, and I can’t complain that this is the David Sims that we LOVE and were missing!”
“Love the subtle sensuality. Amazing results!” Ihhbl approved.
“I love the hint of sexuality that is not frequently seen in Chloé campaigns over recent years. LOVE IT!” chimed in fashionsavvvvvy.
Vogue28 commented: “One of the best campaigns of the whole season. It’s a slight departure from recent Chloé campaigns, with the tanned skin, the sense of sensuality, and the whole summer mood. It’s all just so well executed – from casting to location.”
