NY NOW – featuring i seira jewelry – Gem Gossip

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Today we’re taking a look at i seira jewelry, a modern, sculptural brand that enchanted me immediately. Designer behind the brand, Alexa Horton, has a background which is anything but ordinary—she trained as a dancer and an architect, while also immersing herself in the worlds of art and design. These influences shape every piece of jewelry she creates. Her work is guided by intuition and a sense of quiet clarity, evolving along with her artistic journey. The name i seira—Greek for “a series” or “a catalog”—reflects her deep connection to her roots. When she first started making jewelry, she naturally looked to her Greek heritage, the earliest cultural influence of her childhood, making it the perfect place to start anew. Each piece is crafted in 22k yellow gold, with the most beautiful buttery hue.

Name: Alexa Horton

Where from/where are you based:
Originally from the Midwest but have lived in NYC/CT for 25 years

How long have you been in the jewelry industry: I started i seira several years ago with three finished pieces, a lot of determination and much to learn. For the past four years, it has been my full-time job…

Zodiac sign: Aries

Favorite gemstone: more 22k please

Favorite piece in your collection:
(2) sculptural III rings

3 words to describe your jewelry:
Sculptural, considered, quietly complex

*first photo by Lauren Newman for Gem Gossip, the rest from i seira



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