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It’s no secret that TikTok drives some of the biggest beauty trends and a new report from Spate—a data analytics platform that tracks emerging trends—has confirmed the latest one taking over feeds: lavender blush. The pastel hue has skyrocketed in popularity, amassing 1.9 million video views and seeing a 13,600 percent increase in views this quarter compared to last.
According to Spate, brand searches tied to this trend include YSL Beauty, TONYMOLY and Peripera—all of which offer products in this on-trend shade. However, the rise of lavender blush hasn’t come without its controversies. The so-called “YSL Blush controversy” gained traction in September when TikToker Golloria George criticized the luxury brand’s blush formulations for their white base, which she—and many others—found incompatible with darker skin tones.
When formulated inclusively, however, lavender blush can deliver transformative results. “Lavender is like a magic wand for your complexion,” says celebrity makeup artist Tonya Riner. “Its cool undertone acts as a color corrector, instantly brightening every skin tone. By neutralizing and working with your undertone, it creates a radiance that feels fresh and unique. Rather than reading like a traditional blush, lavender gives a subtle, complexion-enhancing hue—a soft, unexpected flush that feels natural, even though it contrasts with the warmth of a natural flush.”
If you’re looking for lavender blushes to try, Riner has two great recommendations, starting with one from Gucci. “My favorite way to use lavender is as a subtle highlight on the tops of the cheekbones, just above the brow arch, along the brow bone and in the inner corners of the eyes,” she says. The Gucci Glow Powder Gel Highlighter ($59) in Frosted Lilac melts into the skin, offering a neutral, soft glow that suits all skin tones—from the fairest to the deepest. A light touch with a fan brush gives a barely-there lifting effect that feels effortless.”
But wait, there’s more! “For a more dewy, natural finish, I reach for NARS Afterglow Liquid Blush in Wanderlust ($32),” Riner continues. “Its formula is foolproof, blending seamlessly into the skin with a sheer, healthy finish. I like to tap it in with my fingers, layering lightly until I achieve just the right vibrancy. The result? Skin that looks luminous, fresh, and alive!” Shop her lavender blush picks below.
