Certain lipstick shades are timeless, and pink has officially earned its place among them. While red lipstick consistently delivers a powerful, seductive finish, nude lipstick brings a subtle statement—and pink is proving to be just as iconic. Thanks to TikTok, the color is having a major moment, and subsequently, bubblegum and frosty rose tones are taking over feeds and finding their way into everyday makeup routines. “Pink is surprisingly wearable and can shift with your mood,” says MarQuis Ward, a professional makeup artist and the lead artist and educator at LYS Beauty. “It can be soft and subtle or bold and confident, but is always fresh.”
Ahead, discover the modern way to wear the pink lip trend.
Featured Experts
- MarQuis Ward is a professional makeup artist and the lead artist & educator at LYS Beauty
- Kasey Spickard is a celebrity makeup artist
Why Are Pink Lips Trending?
“Pink lips are definitely having a moment because they bring a freshness and youthful feel to any look,” says Ward. On TikTok, pink has become synonymous with the clean girl aesthetic, often paired with slicked-back hairstyles and minimal makeup. As Ward explains, the color feels effortless and adds that same quality to your overall look. The appeal also lies in its versatility—lighter shades add a soft, fleshy tint to the lips, instantly waking up the face while still feeling modern.
Lip stains—pink lip stains, in particular—are also having a moment. “These are part of the larger K-beauty trend taking over social media and are inspired by the just-bitten stains that have been popular over the last few years,” says celebrity makeup artist Kasey Spickard.
Nostalgia is also fueling the rise of pink lips. According to Spickard, the resurgence of Y2K makeup continues to shape today’s trends. “Bold pink lipsticks popped up on the runways during fashion week in a range of finishes, including cool-toned, frosty and even matte, solidifying the trend,” he says.
Pink Lipsticks to Try
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