It’s hard to believe that Heidi Klum now has three teenagers and a 20-year-old. The 51-year-old supermodel and TV personality somehow manages to juggle their personal passion projects alongside her own, and there are many. Never straying too far from the beauty space, her latest endeavor is a partnership with a brand you may not have heard of yet called PosheEra. Here, the German beauty shares more about the collab, her current skin-care favorites, beauty trends she won’t follow and more.
You’re working with a shaving brand called PosheEra. How did you get involved?
“The PosheEra is a luxurious beauty tool that got sent to me and the brand told me they thought I’d really love it, so I started using it, and I did really love it! It’s an electric shaving device that you can use anywhere you want to use it. You can use it wet or dry, and you don’t need any water or shaving cream for it. You can literally lay in bed, watch a movie and shave your legs. Or, I love taking baths, and you can use it in the bath. Or you’re in the car on the way to work and you forgot to shave your legs.
It has an extender handle on it, which is amazing for people who can’t reach certain areas, or maybe they’re a little older or they hurt their back or something. But, you can also take the extender off and throw it in your purse. The head pops right off. I have super long nails and a lot of times I have to use my knuckle for things, but this is easy to do. There are also two treatment heads. One is more for everyday use and the other is for trickier places that need more precision. And, there’s not so much waste. Before, I had to run to the store to get new blades, creams or throwaway razors all the time. PosheEra is rechargeable and just better for our planet.”
Is body care a big priority for you?
“Now that I’ve gotten older, my skin needs more food than it did before. I’m 51—about to turn 52—and I feel like I need more hydration. Before, everything was a little bit lighter, but now I just need more. I’m also someone who goes in the sun. I love the sun and I don’t care! I care in the sense that I will protect my skin and I won’t go in the direct sun at certain hours of the day, like 12, 1 or 2. You can feel it when it’s sizzling on your skin, and I don’t like that. I also believe in sun creams more than sprays because when I use sprays, it feels like I have hairspray on my skin a little bit and then that bakes in the sun. I also love using coconut oil on my skin, which I buy at the supermarket. It doesn’t go into my skin very well, but it feels great.”
What about skin care?
“I’m a little bit more easygoing in general, but I have my few things that I’m happy with. For my face, I like the L’Oréal Paris RevitaLift, which is intended for older skin, and I also like serums. At night, I like the Midnight Cream. I don’t do a lot of harsh things like lasers, or scrub too much. I don’t like extracting too much moisture from my skin—sucking it out—and then putting it back in. It’s better for me to keep it simple—I don’t need 50 things.”
Except for your glam. Your glam is never simple; it’s amazing.
“Well, yeah (laughs). My glam can’t be that simple, otherwise people would be like, where’s Heidi? But also, I have a lot of fun with it, too, you know? I’m ballsy in the sense that will wear fuchsia on my eyes or blue mascara. I’m not afraid to go for a look because I feel like that’s what all this is there for. We all have all these beautiful colors, and for me, it’s like fashion on your face. I usually go with the vibe of outfit I’m wearing, like if it’s a long gown and I do my hair in Hollywood waves like Jessica Rabbit. I love playing with all of these different things.”
Your nails are also always on point (no pun intended). What’s your go-to look?
“I always rotate with my basic colors. Red nail polish is one of my basics, and to me, like a nude, it goes with anything. It’s like leopard print in fashion, which is a basic to me. I love my nails long and pointy to elongate my fingers, especially because I talk a lot with my hands, and of course being on TV. I don’t love the coffin shape because it’s too harsh of an ending. And when my nails are short, I don’t love it either. Long nails don’t bother me either, except on elevators when the button doesn’t stick out and I have to use my knuckle. But, you just learn to live life this way. I’ve been doing it for so long. I don’t even think about it anymore.”
Has your daughter Leni taught you anything about beauty trends on social media?
“With my oldest daughter Leni, I see at her age [20] everyone is really grooming their eyebrows. I think they call it lamination. She will put all this putty on and not one hair is out of line. It’s very sharp and Spock-like. For me, at 51, this is not a trend I’m going to follow. I like when my eyebrows are groomed, but not like a stencil. I fill them in with a pencil where there aren’t hairs—I don’t know where the heck they went—but as you get older, they disappear in some places and then you’ll find one on your chin or your boob.
Also, fake freckles! I look at my 15-year-old and think, there are freckles on your face that I know you don’t have! She told me she painted them on, and that’s also something I won’t do. I’d feel silly, and I have enough freckles on my hands.”
What projects are you working on right now?
“Right now I am filming Germany’s Next Top Model, so I have that for two more months. I’m also an executive producer, and this is my 20th year, so it’s a pretty big thing. We have 25 episodes and each one is two hours long, so I have to come up with concepts and where we’re shooting. I started with 100 girls and 100 boys, and we’ve been filming since October. We have amazing guest judges like Naomi Campbell and Eva Herzigová, and it’s a lot of fun.
Also, my kids are now stepping into my footsteps a little bit, including my son, which is exciting. He just walked his first Paris Fashion Week. I was like, wow, here is my 19-year-old son on the catwalk in a couture show. It was a proud moment. It’s funny because he never really said that he wanted to do that, but then one day he told me he wanted to experience what it was like to model. It was his first time in Paris and he went with his girlfriend. It was so cute. This job is such a fun job to see the world, and it’s fun to see your kids spread their wings.”
You also announced that you’re coming back to Project Runway.
“Isn’t it exciting? Your baby is always your baby. Runway was my first-ever television baby, and I’m super proud of it. It’s like coming home for me, which is lovely.”
