Exclusive: Astrea London CEO takes full control in strategic buyout
Nathalie Morrison, CEO of Astrea London, has revealed that she has taken full control of the company after buying out her co-founder’s 50% shareholding.
With full ownership now secured, Morrison is accelerating Astrea’s international expansion, building on its current boutiques at the 5-star Fairmont Hotel in Windsor Park and Villa La Coste in Southern France.
Before co-founding Astrea Morrison launched Hay Hill Wealth Management, a boutique firm in Mayfair, London, which she successfully sold to a private equity firm, as well as Signia Wealth, which she built to £3bn in assets under management.
Founded in 2023, Astrea London offers lab-grown diamonds, certified by IGI or GIA, and graded D, E, or F for colour.
The diamonds are produced using environmentally responsible methods and exceptional craftsmanship, with production taking place in Astrea’s own factories.
The brand’s key ranges include the L’Amour Collection and the Eternal Collection and with each piece available in four precious metals.
Morrison said: “Becoming the sole shareholder of Astrea London marks an important milestone – both personally and for the brand. I’m incredibly proud of everything we’ve achieved so far to bring Astrea to this point.
“This next chapter brings clarity and focus as we continue to grow, while staying true to our commitment to exceptional craftsmanship and ethical innovation. Lab-grown diamonds are redefining what luxury means today, and Astrea is proud to be part of that shift. It’s an exciting time for the business, and I feel privileged to be leading it forward with a clear vision and deep commitment to conscious luxury.”