Since opening last fall in NYC’s West Village, Trove has proved to be more than just a shopping destination for luxury jewelry boxes. Those lustrous, lacquered storage solutions may be the primary focus of the boutique, but founder Hannah Ward and brand director Seth Gravelyn have also introduced fine jewelry into the mix. They have selected a group of independent jewelry designers who share Trove’s flair for artistry and sophisticated aesthetics, with one talent taking center stage on a rotating basis as the “designer in residence.”
That basically means a prime spot in a glass case located front and center in the boutique, atop a chorus of shelves in vitrines. Past designers in residence have included Fernando Jorge and Pamela Zamore; the latest to join the party is Rebecca Zeijdel-Paz, the name behind Beck Jewels.
Curaçao, the Caribbean island where Zeijdel-Paz grew up, is a perennial source of inspiration for her designs. Beck’s signature Scuba cocktail ring, marked by elegant gold ridges inspired by the grooves on a snorkel face mask’s connective tubing, is just one example of the island’s influence on her work, whether it comes from the water sports, the color of the sea, or the relaxed, resort-chic culture.
The designer is already represented in quite a few notable stores, including Elyse Walker, Muse, The Seven, and Twist. Trove, she says, nicely complements this portfolio: “Its interiors were designed to make you feel as if you’re inside one of their boxes, which provides a very intimate setting to connect with my pieces,” Zeijdel-Paz says. And with 75 examples of her work distributed throughout Trove, there are ample opportunities to do so.
“We have long admired Beck’s work,” Gravelyn tells JCK. “Her pieces beautifully capture the essence of the sea and island spirit, making this transition into warmer weather the perfect time to work together on a residency.”
The residency program, he adds, has generally received positive feedback from clients, “a true reflection of our commitment to showcasing an exceptional range of jewelers and establishing ourselves as a destination for fine jewelry.”
To kick off Beck’s designer residency, Trove held a well-attended event in March. “It was beautiful to see how many people showed up to celebrate with us,” says Zeijdel-Paz. “In particular, our Ripple pinky rings and the one-of-a-kind coral pieces were very well received.”
Zeijdel-Paz was recently named a finalist for the 2025 Fashion Trust U.S. award and shares that she will be exhibiting her collection during Las Vegas Jewelry Week. “I’m excited to continue working on my designs and introducing new ones that strengthen our narrative,” she says. But at least till the end of April, her heart will be in New York City.
“Trove’s concept is distinctive, and I see immense value in having our entire collection in a space where storytelling and design can come together in a very authentic way,” Zeijdel-Paz says. “It’s an investment in brand evolution and a way to interact with our local audience.”
Top: An assortment of Beck charms in 18k gold featuring pearl, coral, and other natural elements, including pebbles harvested from the Caribbean island of Curaçao, are available for a limited time at the Trove boutique in New York’s West Village. (Photos: BFA/courtesy of Trove)
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