If there were ever a time we collectively needed a mood boost, it’s the holiday season. Between long travel delays, non-stop to-do lists, family expectations and the emotional Olympics that is gift-buying, most of us are running on fumes by mid-December. According to data shared by OLLY, a whopping 89 percent of U.S. adults say the holidays actually increase their stress. (Shocking to no one, but validated nonetheless.)
Enter OLLY’s new “Happy OLLY-Days” initiative, which officially launches November 20. The brand is giving away a not-so-casual $100,000 to help people reclaim a little peace during peak chaos. Here’s how it works: starting today, OLLY will select 10 recipients to receive $10,000 each, plus a full suite of its mood-boosting body washes and serums—Calm, Bright, Renew and Revive. An additional 10 winners will score the entire product lineup to help them reset and recharge through the busiest stretch of the season.
“Instead of spending our holiday budget on fancy ads or influencer collabs (as much as we love those), we want to spend it on you instead,” the brand wrote in its Instagram post tied to the campaign launch. “Between the holidays and 2026 coming up, we wanted to strip away the b*llshit, the performative cheer and acknowledge that, yeah, 2025’s been a real mixed bag. However 2025’s been treating you, we want to set you up for an amazing 2026, ‘cause our whole thing is doing Wellness on Your Terms. “And let’s be real, anything—wellness or not—is a whole lot easier to do when you have cash.” (True!)
And entering couldn’t be easier. All you have to do is comment on OLLY’s Instagram post below and share how you’d use a little extra time—or how you’d pour back into your own self-care—this season. Tag it with #HappyOLLYDays and make sure you’re following @ollywellness. The giveaway runs through December 3, and winners will be notified via DM by December 10. Good luck!
