9 Best Online Sex Toy Shops 2025 for Your Sexual Wellness Needs

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Standout toy: Move over Magic Wand. There’s another sheriff classic sex toy in town. Designed to mimic oral sex, the Satisfyer Pro 2 uses a powerful duo of pressure waves—11 variations, no less—and Airpulse technology to bring you to climax, again and again. Not to mention, the motor is super quiet, so the only giveaway might be, well, you.

Most Discreet: Nordstrom

Maude

Vibe Personal Massager & Vibrator

Woo More Play

Disco Stick G-Spot Vibrator

Pulse

Personal Lube and Massage Oil Warming Dispenser

Why we love it: When you think of sex toy-shopping, Nordstrom probably isn’t the place you think of, but, in keeping with the retailer’s bountiful luxury offerings, its sexual wellness section is pretty dang solid. As you shop for your next designer bag or a high-quality pair of shoes, peruse the retailer’s souped-up sex toy aisle to find brands like Crave, Foria, and Dame. Along with buzzy sex toys, Nordstrom is also packed with essentials like massage oils, personal lubricants, and arousal gels. And for the finishing touch, don’t forget to browse the lingerie department.

Standout toy: Your lube setup could probably be sexier, so step it up with Pulse’s innovative dispenser. It may look like a futuristic hand sanitizer machine, but it’s very much for your nethers—perfectly warmed up for maximum pleasure. This set comes with the brand’s unscented massage oil pods, but you can also buy packs of Pulse’s water- or aloe-based personal lubricants.

Best Beauty Crossover: Ulta Beauty

Crave

Vesper 2 Vibrator Necklace

Smile Makers

The Ballerina Vulval Vibrator

Why we love it: Consider this self-care central. You can grab a new bath oil, eye mask, and a vibrator, which sounds like the perfect night in, if you ask us. Ulta Beauty’s wellness shop has a curated selection of sex toys from brands like Smile Makers, Unbound, and Vush. In addition to vibrators, you can also grab other things to enhance your solo or partnered sessions–think arousal serums, lubes, condoms, and other intimacy products. Just saying, if you’ve got some Ulta Rewards points burning a hole in your pocket, snagging a luxe new vibrator would be a great way to use them.



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