40+ Early Prime Day Beauty Deals 2025 to Add to Cart Now

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In case you didn’t know, some of the deepest discounts for Amazon Prime Day happen before the sale even begins. The event runs from October 7th to 8th, but the best early Prime Day beauty deals are already in full swing. These steals are worth shouting about, especially since so many are 2025 Best of Beauty winners or have been thoroughly tested by our editors. From glow-boosting face oils to handy blow-dryer brushes, this lineup is packed with editor-approved picks across skin care, hair care, makeup, and wellness. Now’s your moment to hit “add to cart,” because we’ve already seen tons of our picks sell out—and we don’t want you to miss your chance to save big.

In This Story

Our Favorite Best of Beauty-Winning Early Amazon Prime Day Deals

If you missed it (are you living under a rock?), we just dropped our 2025 Best of Beauty Awards—and plenty of winners are already marked down for Prime Day. After months of editor testing, standouts like the L’Oreal Paris Infallible 3-Second Setting Spray, House of Lashes Iconic False Eyelashes, and Elemis Superfood Facial Oil all earned top spots. Shop them now before they’re gone (trust, they’re going fast!).

L’Oreal Paris

Infallible 3-Second Setting Spray Mist

All you need is a few spritzes of L’Oreal Paris Infallible 3-Second Setting Spray Mist over your makeup, you get 36 hours (!) of budge-free coverage that feels like nothing on the skin.

Allure social media manager Bianca Richards applying the L’Oreal Paris Infallible 3-Second Setting Spray Mist

Bianca Richards

Crest

3D Whitestrips Professional Effects

Worn 30 to 45 minutes a day for 20 days, Crest 3D Whitestrips Professional Effects can remove a decade’s worth of iced coffees, Diet Cokes, and chiantis, returning your mouth to mint condition and keeping it that way for months.

House of Lashes

House of Lashes Iconic False Eyelashes

Comfort and drama rarely go together in the lash world, but House of Lashes’ Iconic collection changes that. Available in three strip styles (Iconic, Iconic Lite, and Iconic Mini), each lash has a flexible, weightless band and criss-crossed fibers for some extra length and volume.

Elemis

Superfood Facial Oil

Elemis’ Superfood Facial Oil is packed with almost too many skin-saving oils to count. Sweet almond, cucumber, rice bran, broccoli, and rose hip—they work together to give your skin the radiant glow of someone who gets their daily servings of veggies.

Allure contributing commerce writer Christa Joanna Lee applying Elemis’s Superfood Facial Oil

Christa Joanna Lee

Lancôme Lash Idôle Flutter Extension Lengthening Mascara rose gold tube of mascara on light gray background with red Allure Best of Beauty seal in the top right corner

Lancôme

Lash Idôle Flutter Extension Lash-Lengthening Mascara

According to Bailly, this new formula from Lancôme gives her the long, fluttery lashes of her dreams. And, it won’t budge until you pull out your go-to makeup remover.

Allure managing editor Alessandra Foresto applying Weleda’s Skin Food Hydrating Facial Mist

Weleda

Skin Food Hydrating Facial Mist

Formulated with hyaluronic acid, glycerin, and the same botanical blend (calendula, chamomile, rosemary, pansy, and sunflower seed oil) as Weleda’s iconic Skin Food Original Ultra-Rich Cream, this milky mist refreshes thirsty skin during dry winter days and long afternoons spent in stale office air.

Differin

Acne Treatment Gel

An retinoid once only available by prescription, Differin’s Adapalene Gel 0.1% remains a dermatologist- and Allure editor-favorite for clearing up breakouts—and seven Best of Beauty wins proves it. It regulates skin cell turnover and, when applied all over the face, is unrivaled in its ability to clear pores and reduce inflammation over time.

Panasonic

Water Flosser for Travel

Some water flossers blast like a firehose, while others barely trickle. Panasonic’s Portable Cordless Water Flosser lands right in the sweet spot. Its two pressure settings are powerful enough to clear away plaque without overdoing it, all in a compact design that tucks neatly under the sink or into your carry-on.

Shark Beauty

FlexStyle Air Styling & Drying System

Five removable attachments mean the Shark FlexStyle Air Styling & Drying System is like having an entire hairstylist’s tool kit at home—that you don’t need a hairstylist’s skill set to use.

Allure contributing commerce editor Deanna Pai using the Shark FlexStyle Air Styling & Drying System

Our Favorite Early Amazon Prime Day Skin-Care Deals

Summer did a number on our skin (hello, sun and sweat), which makes fall the ideal time to refresh the top shelf of your medicine cabinet. A few of our favorites: Dr. Althea’s cult-favorite hydrating face mask, La Roche-Posay’s gentle cleanser for dry-skin season, and St. Tropez’s Self Tan Express Mousse, which allows you go get an island-worthy tan in just three hours.

Dr. Althea

Jelly Seal Dewy Mask

Instead of a standard cotton sheet, Dr. Althea’s mask uses a gauze infused with gel technology that hugs your face without slipping. It’s made with 10 types of hyaluronic acid for deep hydration and elasticity, plus plant-derived PDRN (an ingredient typically sourced from salmon DNA that’s known for boosting skin repair) and panthenol to strengthen the skin barrier.

Allure commerce editor Sarah Han applying Dr. Althea’s Jelly Seal Dewy Mask

Sarah Han

Allure senior director of audience development Lexi Herrick applying Belif’s Aqua Bomb

Lexi Herrick

Belif

Aqua Bomb

A staple in many Allure editors’ cabinets, this Korean moisturizer cools skin on contact and keeps inflammation at bay with tiger grass and oat kernel extract. You’ll also notice plumper, bouncier skin, thanks to glycerin and squalane.

La Roche-Posay

Toleriane Hydrating Gentle Face Cleanser

La Roche-Posay has long been a favorite for sensitive skin—the brand has earned multiple Seals of Acceptance from the National Eczema Association (and Allure Best of Beauty Awards). On sale right now: the Foaming Facial Cleanser. It features a hard-working team of ceramides, niacinamide, glycerin, and prebiotic thermal water that gently lifts makeup and impurities without stripping the skin of its natural oils.

Allure contributing commerce editor Deanna Pai applying La Roche-Posay’s Toleriane Hydrating Gentle Face Cleanser

Deanna Pai

StriVectin

Multi-Action Super-C Retinol Brighten & Correct Vitamin C Serum

Former Allure staff editor Jihan Forbes loves a product that cuts out a few steps in her routine, and this serum does just that. “It not only brightens with the power of vitamin C, but the retinol in it goes to work so no fine line formed against me shall prosper,” she says.

Cosrx

The 6 Peptide Skin Booster

Get your K-beauty fix with CosRx’s The 6 Peptide Skin Booster, which tackles multiple skin concerns: calming redness, strengthening your skin barrier, softening and plumping for a more youthful look, and evening out tone.

Versed

Day Dissolve Cleansing Balm

We’re looking out for you when we say, “please step away from the single-use cleansing wipes.” Our advice? Use a small scoop of Versed’s Day Dissolve Cleansing Balm to melt away even your toughest makeup without leaving your complexion looking raw and irritated.

Origins

GinZing Refreshing Scrub Cleanser

There’s nothing like a burst of citrus to wake up the senses, which is why Allure commerce editor Sarah Han starts her mornings with Origins Refreshing Scrub Cleanser. “I’m not a huge scrub person so I appreciate how fine the jojoba beads in Origins’s GinZing cleanser—they lather slightly with water and don’t rub my skin raw,” she says.

St. Tropez

Self Tan Express Mousse

Customize your glow with St. Tropez’s Self Tan Express Mousse, a fast-acting formula you can leave on for one to three hours, depending on your desired shade. Leave it for just an hour for a natural-looking hint of color, or keep it on for three for a deeper, more bronzed finish—the control is entirely in your hands.

Foreo

Luna 4

The Foreo Luna 4 is an investment, but at Allure, we only recommend splurges that really work—and this one does. This cleansing brush has three settings that provide a deep clean on all skin types, removing makeup and SPF so your skin care goes on smoothly (and actually works).

Our Favorite Early Amazon Prime Day Hair-Care Deals

Tons of our hair staples are on sale during Prime Day, including a long-time editor favorite, the Wavytalk Thermal Brush. Also in our carts: The Multi-Styler from T3 that smooths hair into styles that look like you came straight from the salon. Throw in a good heat protectant, and consider your hair-care routine officially rescued.

Wavytalk

Thermal Brush

Wavytalk’s Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a solid blowout on any hair type. “For my longer layers, wrapping my hair around the brush before gently pulling while twisting did the trick for creating a nice curl all the way through,” Hoffmann says.

Allure commerce producer Sarah Hoffmann using Wavytalk’s Thermal Brush

Sarah Hoffmann

Former Allure associate manager of special projects Talia Gutierrez using T3″s Aire 360 Multi-Styler & Blowout System

Talia Gutierrez

T3

Aire 360 Multi-Styler & Blowout System

The bristles on T3’s Aire Multi-Styler get a tight grip around even the thickest hair. Allure former associate manager of special projects Talia Gutierrez says this shortens the number of passes needed to smooth her “wavy, coarse strands.”

SexyHair

Big Spray & Play Volumizing Hairspray

Few things are more frustrating than spending an hour perfecting your hair only to have gravity flatten it. SexyHair Big Spray & Play Volumizing Hairspray is the solution, keeping your bouncy volume intact for hours on end (even if the dance floor calls).

Verb

Ghost Oil

There’s a reason Verb Ghost Oil is so beloved: It hydrates without feeling heavy and enhances shine, thanks to moringa oil, green tea extract, and vegan proteins.

R+Co

Cool Wind pH Perfect Air-Dry Crème

True to its name, R+Co’s Cool Wind pH Perfect Air Dry Cream makes your hair look, well, perfect. It’s made with hydrating apricot and watermelon extracts, as well as mango butter to detangle and add softness.

Ouidad

Curl Quencher Hydrafusion Intense Curl Cream

“This is a major key for luscious, juicy type 3 curls and up,” hairstylist Lana Hunter says of Ouidad’s paraben-, sulfate-, and mineral oil-free Curl Cream. She tells us that it will eliminate the use of unnecessary products and works amazingly alone.

Our Favorite Early Amazon Prime Day Makeup Deals

We’re all about keeping it simple, and these Prime Day makeup deals make looking polished effortless. Think: a glow-boosting primer for a lit-from-within base, a precise brow pencil that shapes your arches without looking overdrawn, and a blush that instantly wakes up your complexion.

L’Oréal Paris

True Match Lumi Glotion

L’Oreal Paris True Match Lumi Glotion does more than add radiance to your base—it also nourishes your skin. Infused with glycerin and shea butter, it boosts hydration and leaves your complexion looking smoother.

Anastasia Beverly Hills

Brow Definer

The standout feature of Anastasia Beverly Hills’ Brow Definer is its creamy, blendable texture. It effortlessly fills sparse areas while diffusing naturally, giving your brows definition without looking overdrawn.

Rom&nd

Better Than Cheek

Powder blushes are officially back—and nothing like the chalky versions of years past. Rom&nd’s Better Than Cheek delivers a soft-matte, blurring finish in versatile, easy-to-wear shades that flatter just about everyone.

Perricone MD

No Makeup Blush

No-makeup makeup is Perricone MD’s specialty, and this blush proves it, delivering a natural-looking flush that brings dull skin back to life.

Our Favorite Early Amazon Prime Day Wellness Deals

From high-tech skin tools to oral care upgrades that make fresh breath feel less like a chore, these wellness deals are all about feeling good from the inside out. One standout is the Oura Ring Gen3 Heritage, which rarely goes on sale. You’ll also find the Foreo Luna 4, a splurge that truly delivers on its deep-cleansing claims.

ThisWorks

Deep Sleep Pillow Spray: Natural Sleep

Ever wake up in the middle of an amazing dream? Never again—snooze better (and longer) with this time-released lavender spray.

Ōura

Ring Gen3 Heritage

The Oura Ring Gen3 Heritage isn’t just a ring—it’s a round-the-clock wellness tracker that monitors your sleep, activity, and recovery. Its advanced sensors give personalized insights, helping you feel and perform your best. Allure commerce writer Lily Wohlner even says it’s changed her from a night owl to a morning person—something she’d never thought she’d say.

Oral-B

Pro 1000 Rechargeable Electric Toothbrush

You probably know Oral B for lots of products in the oral care aisle at the drugstore. But the brand makes our all-time favorite toothbrushes, including the Pro 1000. It automatically stops if you’re brushing too hard, has three cleaning modes, and features a timer that alerts you every 30 seconds to change brushing zones.

TheraBreath

Anticavity Fluoride Mouthwash

Allure associate beauty director Sarah Kinonen says the TheraBreath Fresh Breath Mouthwash—which is gentle on her sensitive gums—is her favorite “unsexy” beauty product. “It helps keep excess food debris out of the crevices of my teeth and gums, while simultaneously leaving behind a minty aftertaste,” she says.

Braun Smart IPL, Skin i·Expert Pro 7 in multiple branded components on a light gray background

Braun

Smart IPL, Skin i·Expert Pro 7

The Braun Smart IPL Skin i·Expert Pro 7 uses Intense Pulsed Light technology to safely reduce hair growth without the salon visit, leaving skin smoother after each session. With built-in smart features that adapt to your skin tone, it takes the guesswork out of at-home hair removal, for results that last.

How We Find the Best Prime Day Beauty Deals

Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.



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