Xiaomi overturns Apple and Samsung and turns into Europe’s best-selling smartphone model

Since its phones are on average up to 75% cheaper than comparable devices from Samsung and Apple, it’s easy to see why Xiaomi took off. Like other budget Chinese phone brands, it has managed to incorporate many premium features at bargain prices.

For example, the 5G-enabled flagship Mi 11 (£ 749) has three cameras with a total of 108 MP, HDR10 + video recording and wireless charging. Even the cheapest phones, like the £ 179 Redmi Note 10, offer impressive battery life and 5G connectivity.

Sales could rise even further as the company prepares to launch several new products over the next month. The Redmi Note 10 Pro (£ 229 – £ 289), Redmi Note 10S (£ 179), Mi 11 (over £ 599) and POCO F3 5G (£ 289 – £ 349) will all be released on August 8th.

The company was also unable to stop a data protection scandal last year. Last year, a cybersecurity expert announced that Xiaomi is collecting detailed information about its users, such as websites they visit and their Google searches.

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