Have you steered the social problems of gem mining to recycled gemstones for the end user as well?
Compared to gold mining, which has both massive environmental and social problems, most of the problems with diamonds and gemstones are on the social side. In general, there is a lack of equity in the distribution of wealth in diamond mining and a devastating lack of transparency in the supply chain. Many companies make claims such as “ethical”, “conflict free” or “sustainable”, but many of these claims are unfounded and in some cases impossible.
You can empirically prove that a particular stone is a diamond, and you can distinguish between naturally made and synthetic diamonds through empirical testing, but anything beyond that is a claim – where it is recycled from, where it was cut that it is made for ethical reasons, etc.
People use gemstones as a sign of love and commitment, in ceremonies and in remembrance. You should be able to be sure that the stone on your finger has at least not contributed to bad social or environmental realities during its extraction, trading or cutting, which often occur in deprived parts of the world.
If you want to make a claim, show us, don’t tell us. Prove it. Words are important, and they are not important at all – reality is important. Prove it with good third party validation, prove it with documentation (which I don’t specifically mean a signed piece of paper), prove it with transparency, or otherwise prove it. Nobody, no system, and nothing is perfect but we have to start somewhere and every stone we source, every time we buy, is an opportunity to ask questions and try to do better.