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Walmart launched its private fashion brand Free Assembly last September and has quickly become a shopping destination for savvy style lovers. Not only are the prices unbeatable, but the trendy pieces look and feel like those sold in high-end stores. What more do you want, really?
Better still, renowned American fashion designer Brandon Maxwell is the brand’s creative director. In other words, he’s the brain behind the label’s four seasonal collections for women and men. He also oversees the revitalized Scoop label, which is exclusive to Walmart.
“Working with Walmart has long been a dream of mine,” he said in a statement. “Like many people around the country who live in small towns, Walmart was the destination for everything I grew up in Texas, including clothing. Everyone deserves access to well-designed clothing at an affordable price.”
Free Assembly’s mission is to provide the essentials for the wardrobe. “This new brand was born out of well-thought-out, simple design, high-quality fabrics, modern silhouettes and current styles,” said Denise Incandela, EVP, Apparel Division and Private Brands at Walmart. “It’s as timeless as it is versatile, with staples that are easy to mix, layer, and freely assemble.”
Keep scrolling to see 17 pieces we love right now, including upscale basics, cozy cardigans, flashy denim and more. Be warned, however, if you see something you want, add it to your cart ASAP – Free Assembly bestsellers are no stranger to sale.