We all know that we should wear sunscreen to protect ourselves from skin cancer, just as we know that we shouldn’t smoke cigarettes to avoid frightening diseases like lung cancer. That is, the risk of complications from exposure to sunlight does not seem to penetrate our psyche quite in one way or another.
As Huffstetler told me One in five Americans will develop skin cancer by the age of 70, and yet it is the most preventable form of cancer. The elephant in the room? We really have to want to wear the stuff that prevents said prevention. By developing new, ultra-convenient sunscreen formulas (the choice is yours – both a non-aerosol spray and lotion are available) that the masses actually feel motivated to apply, Huffstetler tries to help. For more information, he surveyed over 50,000 men and women, and the results show that the number one deterrent to people is how sunscreen “feels” on the skin and number two about the lack of healthy, clean ingredients.