Hollywood studio Walt Disney has confirmed that the rest of its planned films for 2021 will be released exclusively in multiplexes before they are available on streaming platforms such as its own Disney +. The decision is a great show of confidence that movie fans will be happy to return to theaters as the UK coronavirus death toll is still between 150 and 200 per day and positive cases are rising in the US.
The Eternals, the next entry in the Marvel Cinematic Universe, is set to make a theatrical debut in the coming weeks. Last month, Disney CEO Bob Chapek described Shang-Chi and the Legend of the Ten Rings – another from the Marvel Cannon – as “an interesting experiment for us” as previous films released earlier this year landed on Disney + at the same time as theaters were worldwide.
Disney + subscribers must pay an additional one-time fee to unlock movies that are still in theaters. The so-called Premier Access entitles the customer to watch the title as often as he wants, as long as he still has a valid subscription. Premier Access movies can also be downloaded to portable devices for viewing on the go without an active internet connection. Premier Access costs £ 19.99 per film.
All of the blockbusters released as Premier Access titles on Disney + eventually became part of the on-demand catalog available to all subscribers. Mulan, for example, came in at the price of £ 19.99 but is now available to watch for anyone with a Disney + subscription.
The success of the theatrical release of Shang-Chi and the Legend of the Ten Rings will result in Walt Disney reusing the same release schedule for its remaining 2021 blockbusters. Shang-Chi and the Legend of the Ten Rings will be available exclusively in multiplexes around the world for 45 days. It will then be available to Disney + subscribers to view.
Disney has not confirmed whether the critically acclaimed Marvel movie will appear as a Premier Access title before it will be added to the catalog at a later date, which will be available to all subscribers. Rumors suggest that it won’t and that Shang-Chi and the Legend of the Ten Rings will be available to everyone from Monday, October 18, 2021.
Although 45 days is a much faster turnaround from cinema to streaming than Disney before the global pandemic – it usually took between five and eight months for blockbusters to become available to subscribers – it seems like a good plan for the multinational. Shang-Chi and the Legend of the Ten Rings has grossed an impressive 127.6 million US dollars (92 million pounds) in its first weekend in theaters around the world.
Eternals, directed by Oscar winner Chloe Zhao and starring Angelina Jolie, Richard Madden and Salma Hayek, will use the same release schedule. Steven Spielberg’s highly anticipated remake of West Side Story will do the same, Walt Disney has confirmed.
Animated musical Encanto with music by Hamilton Maestro Lin-Manuel Miranda, will be exclusively in theaters for a slightly shorter period of 30 days before going online just in time for Christmas. Disney + was with the release of Pixar Studios. very successful soul on Christmas day.