#UGGPRIDE returns with its fifth annual Proud Prom, an inclusive, virtual event and campaign that reinterprets the centuries-old tradition led with local LGBTQ + and Allied youth from Santa Barbara and the coastal communities of California. The Pacific Pride Foundation helps the brand celebrate its identity and love by partnering with friends of the shoe label, including musician Lil Nas X, writer and model Hari Nef, UGG Feel You ambassadors Maya Samaha and Jordun Love, and PPF- Members Mads Hamilton, Sky Limon, Roz Borah and the Brown Family, all of whom show the colorful Pride For All 2021 collection in portraits by Danielle Levitt.
“We created more than just pictures and films, we created memories and shared a collective respect and love. Because visibility is the key for those who are often underrepresented, this UGG campaign has grown in importance. We grew up, we got brave and we didn’t. ” Don’t apologize, “Levitt said of the securely organized photo shoot that you can bring to life in the video above.
In terms of shopping, the Pride range costs between $ 18 and $ 198 for all genders and includes the iconic Fluff Yeah, Fluff You, and Disco Stripe slides, plus t-shirts, socks, sherpas, and a skirt, some of which are for kids are offered ‘sizes. To further support the LGBTQ + community, UGG is committed to donating $ 25 for every pair of Disco Stripe film sold to GLAAD, up to a maximum donation of $ 125,000. Scroll to “Proud Prom” and then select your favorite piece from the row.
