Twitter begins testing communities, a brand new characteristic to attach folks with widespread pursuits

Jack Dorsey creator, co-founder and chairman of Twitter and co-founder and CEO of Square speaks on stage at the Bitcoin 2021 Convention, a cryptocurrency conference held at the Mana Convention Center in Wynwood, Miami on June 4, 2021. Florida.

Joe Raedle | Getty Images

Twitter announced on Wednesday that it was testing a new feature called Communities, which would allow users to talk to others about specific topics that share the same interest.

Users who join a community, unlike all of their followers, can specifically tweet to others in that community, and the only people who can reply to community tweets are other members of those communities. The new feature is similar to Facebook groups, Discord servers, and Reddit subreddits.

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In contrast to Twitter’s competitors, however, all tweets within communities are visible to the public. This means that users outside of communities will be able to read, quote, and report tweets within Twitter communities.

The first Twitter communities to launch will focus on dogs, weather, sneakers, skin care and astrology, the company said. Communities have moderators who can invite other Twitter users to join their groups. Community building will be limited at first, but Twitter said it will allow more people to create communities in the coming months.

Twitter teased the Communities feature during the company’s annual Analyst Day in February. The new feature is part of Twitter’s strategy to roll out more features to grow its user base to 315 million monetizable daily active users and to grow annual revenue to $ 7.5 billion by the end of 2023.

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As part of that push, Twitter also launched Super Follows last week, a feature that allows select users to bill others for subscriber-only access to content.

At startup, Apple iOS users can access communities from a dedicated tab at the bottom of the Twitter app, while desktop users can see them in a sidebar on the Twitter website. Android users can read community tweets at launch, and the company is “soon” adding more features.

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