The second season of Prime Video’s Make the cut ends today with the award ceremony for hosts Tim Gunn and Heidi Klum. Make the cut Season two introduced us to 10 talented designers: Lendrell Martin, Dushyant Asthana, Olivia OBlanc, Ally Ferguson, Joshua Scacheri, Raf Swiader, Lucie Broachard, Gray Graham, Andrea Salazar and Andrea Pitter, who gave free rein to their creativity and had to overcome obstacles, And all while staying true to their vision and brand identity. We’ve seen these incredible designers show us everything they have, even down to the nerve-wracking, heart-racing last second. Make the cut Put participants to the test on their design sense and versatility, and even their entrepreneurial, branding and marketing skills. The competitors really did everything from creating resort attire, bridal, and avant-garde to social media marketing, working with influencers, and even creating a video campaign. We’re here for the whole package, the next global brand.
Season two gave us the twists and turns, and a ton of new things, including Judges Winnie Harlow and Moschinos Jeremy Scott and the very first Make the cut Duel between Ally Ferguson and Olivia Oblanc. In the sixth episode, presenter and juror Heidi Klum reminded that “at this point in the competition it is not about who does badly, but who does best”. As a result, we had to say goodbye to Lucie and Raf after the jury needed and expected more of these two talented designers. After weeks of killing in the design challenges and the consistent praise of the jury, the designer Andrea Pitter finally won a challenge together with Gary Graham.
Episode 7: Summary of the store concepts
For the penultimate episode, the last three designers, Andrea Pitter, Gary Graham and Andrea Salazar, show off their visual merchandising skills by founding their own concept store that presents their brand as an experience. The designers have to create at least three new looks for the store and can incorporate up to three looks from previous challenges. Andrea Pitter’s concept store is inspired by the New York subway station, but with a chic upgrade that represents the different personal styles of everyday people. Andrea Salazar’s concept store is like a glamorous museum experience with a sensual touch, complete with its angular, feminine aesthetic and brand identity. Gary Graham’s concept store has a historic feel in a circular boutique, complete with a video showing the design process – truly a Gary Graham experience. Andrea Salazar wins the challenge, but there is a twist in the plot. For the first time, the judges decided to keep all three candidates for the final.
Episode 8: Final Summary and the Winner
The designers Andrea Pitter, Gary Graham and Andrea Salazar have to present a business pitch to the President of Amazon Fashion, Christine Beauchamp. Each participant needs to delve deeply into their brand history, how they will scale and invest in their business, and how they will attract and connect with their customer base. They also need to come up with one final ten look collection that truly encompasses their brand identity and what they learned on that design journey. The finale brings with it the emotions of designers struggling with self-doubt, taking risks, taking obstacles and missing their families. Tim Gunn even sheds a few tears after thinking about the trip of the last three participants. At the last fashion show, judges Heidi Klum, Winnie Harlow, Jeremy Scott and Christine Beauchamp discuss the ups and downs of each designer, taking into account the final line and business pitch. While the jury gave all designers mostly rave reviews with a few reviews, Jeremy Scott passionately redoubled his support for Gary Graham’s unique artistic approach and individuality in his designs. After the judges had discussed this difficult decision, Andrea Salazar did not make the cut and took third place. Up to the last two candidates, Heidi Klum’s vote went to Andrea Pitter, while Jeremy Scott’s vote went to Gary Graham, giving Winnie Harlow the decisive vote. Runner-up is Gary Graham, the winner of Make the cut Season two Andrea Pitter and her brand Pantora.
Andrea Pitter receives mentorship and the chance to sell not just one, but two entire collections with Amazon Fashion, a three-year lease for the storefront in Row DTLA for free, and a whopping million dollars to invest in her brand. But wait, there’s another plot twist! Christine Beauchamp loved all of the collections so much that both Gary Graham and Andrea Salazar can also sell their respective lines in the Making the Cut Amazon Store.
Where you can see the cut
You can see the entire first and second seasons of Make the cut on Amazon Prime. Don’t have a Prime membership yet? You can sign up and get a free 30-day trial.