The novel new Amazon Echo is lastly on sale, and you’ll both find it irresistible or detest it

It’s been taking a long time, but Amazon’s new Echo Show 10 will finally be home starting next month. This radical smart speaker was announced back in September 2020, but since the big reveal, the US retailer has been kept abreast of an official launch. With the shipping of Show 10 to customers on February 25th, this has now changed. So you don’t have to wait long to feel like placing one on your kitchen countertop.

While Show 10 certainly has some big and pretty radical improvements, we’re not sure everyone will be this excited.

The biggest change to this all-screen device is that it now includes tracking technology that allows it to rotate as you move around in space.

The idea behind this concept is that the 10-inch HD display is always in view, making it ideal for watching movies, checking the latest news, or chatting on video calls while you do daily chores.

Additionally, some of the speaker components in the Echo Show 10 also move when the display rotates towards you. This means you always get the best audio experience with the touchscreen aimed at you.

If this all sounds a little creepy, Amazon would like to point out that any tracking smarts that the Echo Show 10 can use to judge where you are in the room and point the display in your direction run locally (i.e. on the device) itself), so there should be no privacy concerns.

The company also says there is no facial recognition either, so the camera only knows that a person is in a room, not the actual identity of a user.

That said, we can still understand why some Echo fans might find it a little strange when their new smart speaker follows them around the room.

If that doesn’t bother you, a 13-megapixel front camera provides enhanced video calls and selfies.

Built-in double tweeters with front fire for crisp, clear vocals, paired with a powerful woofer that offers first-class, directional sound and automatically adapts to your room.

A ZigBee hub is also built in, so you don’t need to connect additional hubs to your router when you buy Philips Hue smart lights or any number of other connected home devices.

You can also securely access the built-in Echo Show 10 camera and move it remotely to monitor your home at all times with the Alexa app or other Echo Show devices.

Echo Show 10 starts at £ 239.99 and will be available in Charcoal and Glacier White.

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