The ladies behind Shopbop share what they need to purchase this summer season – and every thing revolves round feel-good trend

After a year of pent-up outfit frustration, we’re embracing summer with a “follow-your-bliss” approach to getting dressed. This mindset is shared by many industry insiders, like the women behind the curated collection of designer goodies at Shopbop. We asked both Fashion Director Caroline Maguire and CMO Stephanie Nelson Roberson about the big trends of the summer shopping, and their answers offered a definite perspective for 2021. Instead of investing in what’s trending, it’s about being comfortable feel like finding staples that work for you and going back to seasonal favorites.

Feel-good fashion is just as important for both vets as it is for their customers. When we asked Stephanie what the Shopbop shopper looked like, she said to us: “At the beginning of the pandemic there was an immediate switch to coziness and comfort with sweating. Today the Shopbop customer is ready to go out and return to a ‘normal’ everyday life They focus on living objects, flowers for garden parties, large volume tops, simple foils, and bold jewelry. ”

Inside, we asked Caroline to break up her summer must-haves, which again aren’t as trending. Instead, you will find that their selections are the kind that you will keep long after that one season, and that you will return to with excitement over and over again. Read on to get inspiration and shop your favorites.

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