The know-how big’s easy “Apple” emblem has been known as essentially the most memorable by customers

A study of 2,000 adults also found that Amazon’s AZ motif is now more recognizable than McDonald’s golden arches and even Coca-Cola’s classic font logo.

Nike, eBay and Google made it into the top 10 along with Adidas, Cadbury and the BBC.

The luxury car brand Audi took sixth place in the ranking, with its four interlocking rings being considered more memorable than the next best car manufacturer BMW (11th).

Other high-ranking logos were those of Shell, Twitter – and Playboy.

It also found that recognizing a logo could affect consumer spending, as more than a quarter of adults (27 percent) said they were more likely to buy from a small business if they had a well-designed logo.

Emily Shirley, General Manager of Vistaprint UK and Ireland who commissioned the study, said, “A logo is much more than just the name of your product.

“If it is well designed and represents the brand well, it can have a subliminal positive impact on the business owner or employee and steer consumer money in their direction.

“Things like color, size, font choice and shape all have profound psychological effects on consumers, and it’s important not to overlook any of them.

“Creating a logo that will stand the test of time is a tremendous honor for any business, big or small, but creating a memorable logo should never be seen as out of reach for small businesses.”

The research also revealed how consumers feel about different types of logos – with blue logos being considered the most trustworthy and yellow being the least.

One in three (36 percent) believe that a logo helps visualize a brand’s identity, and 15 percent believe that the parent company’s logo can be used to assess the quality of a product.

The majority of adults surveyed don’t expect large companies to have better or more memorable logos than smaller ones, suggesting that businesses of all sizes are on a level playing field.

Logos were also seen as more important in building brand trust and memories than advertising campaigns, the “brand story”, and even the packaging as a whole.

For one in ten, having the right logo would have “the highest priority” when starting their own small business.

Emily Shirley of Vistaprint UK and Ireland added, “It pays to invest in high quality, custom designs and to consult a professional because a logo is not only the face of your company and brand, it can have a real impact on yours too Po have line.

“Through our global creative community at 99designs by Vistaprint, we make great design accessible to every small business.”

For ideas and advice on how to improve your company logo, please visit



1. apple

2. Amazon

3. Coca-Cola

4. McDonalds

5. Adidas

6. Audi

7. Nike

8. Google

9. BBC

10. Cadbury

11. BMW

12. Disney

13. Kelloggs

14. Facebook

15. eBay

16. Royal Mail

17. Heinz

18. British Airways

19. Volkswagen

20. Mercedes

21. Clam

22. Lloyds Bank

23. Ferrari

24. Chanel

25. Paypal

26. Lego

27. Twitter

28. Microsoft

29. Playboy

30. WhatsApp

31. Costa

32. YouTube

33. Ikea

34. Starbucks

35th ITV

36. Red Bull

37. Air-BnB

38. Gucci

39. Playstation

40. Instagram

41. Marmite

42. Yorkshire tea

43. Harrods

44. McVities

45. Spotify

46. ​​Nintendo

47. Xbox

48. TikTok

49. Pinterest

50. LinkedIn



1. Blue

2. Red

3. White

4. Black

5. Yellow

6. Green

7. Purple

8. Orange

9. Gold

10. Silver

Leave A Reply

Your email address will not be published.