The 7 most wished face lotions and their cheaper drugstore dupes

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In fact, as much as we love a decadent whip made from 24-carat rose quartz spring water dew, we’d almost argue that you shouldn’t be spending your hard-earned dollars on two ounces of such an elixir. And you certainly don’t need that to have healthy, radiant, youthful skin (end of the dirty word). Additionally, most drugstore brands and moisturizers take the highly sought-after formulas above and use some of the exact same ingredients and technology in their own more affordable versions.

Despite their buzzing appeal and admittedly impressive ingredient lists, expensive moisturizers don’t necessarily do things for your face that cheaper drug store mixes can’t. And to prove our point, we’ve picked seven of the most iconic and beloved moisturizers in the industry and scoured the depths of our favorite drug store for like-minded compromises. Ahead, we’ve paired seven of the best Holy Grail moisturizers with seven equally adorable drugstore options. Keep scrolling! Neither your complexion nor your credit card will regret it.

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