Swarovski and Steven Meisel officially become a match made in heaven for a “spectacular” Christmas 2023 campaign


It’s common knowledge in the fashion world that every single assignment that Steven Meisel sets his lens on is transformed into pure gold. Whether he’s transforming retailer Zara into something high-end and imaginative or shooting ultra-glamorous supermodel covers for British Vogue, Meisel is a master of his craft.

So we’re not at all surprised that the legendary American photographer’s partnership with Swarovski proves to be a match made in heaven with the unveiling of each new campaign, growing ever stronger. After two hugely successful campaigns for the Austrian jeweler, the brand’s creative director, Giovanna Battaglia Engelbert, commissioned Meisel to photograph Swarovski’s 2023 Christmas campaign. Models Sora Choi, Nyawurh Chuol, Karolina Spakowski, Mila van Eeten and Diane Chiu gather in Meisel’s studio for the occasion, each posing in front of a timeless gray studio backdrop, with beauty stylists Pat McGrath and Guido also working their magic on the girls have. In the seductive portraits, the beauties present designs from the Mesmera, Gema, Matrix, Luna and Hyperbola collections.


The campaign immediately caught the attention of our forum members. “This is a holiday campaign! Absolutely stunning!” justaguy explained.

“Swarovski and Meisel are the gift that keeps on giving! I love how festive, sparkly and wintery this feels without taking it so literally. The entire campaign is so perfectly executed, the portraits themselves are flawless, but the beauty styling by Pat McGrath and Gudio is really the icing on the cake – spectacular work!” enthused vogue28.

MModa simply described the campaign as “spectacular!”

Surprisingly, not everyone was so accommodating. “Choul’s shot is the best. The rest doesn’t convince me, everything looks (badly) airbrushed,” noted Thiago.

“The jewelry is exaggerated, only Chuol seems to be wearing it because of the contrast with her skin and the dress,” Urban Stylin pointed out.

“Doesn’t feel like Meisel at all,” exclaimed zacatecas570.


Check out more fabulous things from Swarovski’s Holiday 2023 advertising campaign and join the conversation here in the FashionSpot forums.

Comments are closed, but trackbacks and pingbacks are open.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More