“Squid Sport” is Netflix’s largest collection launch after reaching greater than 100 million viewers worldwide
Scene from Netflix’s “Squid Game”
According to Netflix, “Squid Game” is the biggest series launch of all time.
The streaming giant said in a tweet late Tuesday that the much-touted South Korean drama show has attracted 111 million viewers worldwide since it was released on Sept. 17.
It’s the first Netflix show to have more than 100 million viewers in its first month, the company said. The series easily broke Bridgerton’s previous record, which was watched by 82 million households in the first 28 days.
“Squid Game” quickly became a hit in numerous countries, not least in its home country, where a local broadband operator actually sued Netflix after the show caused a surge in traffic.
The series is not for the faint of heart. In it, fictional participants compete against each other in a series of children’s games in the hope of winning a lot of money. If they lose, masked guards in red overalls will shoot them down.
It’s worth noting that just because 111 million people have watched Netflix, it doesn’t mean they saw the entire series from start to finish. Netflix’s numbers only take into account users who have been tuned in for at least two minutes.
International growth has been a major focus for Netflix in recent years, having invested heavily in foreign language shows and films such as “Money Heist” and “The Platform” which had both critical and commercial success.