Sony is launching a trio of Xperia phones in the coming months that cater to all tastes and budgets. The Japanese company announced everything at an online launch event. If your bank balance is looking pretty good right now, the Xperia 1 III (that’s Mark 3 if you’re wondering) is the premium product that now has one of the best ads in the business right now.
When you launch Netflix, you get a razor-sharp 6.5-inch OLED screen that is fully 4K HDR compatible and should make watching movies on your phone as good as it is on your TV.
A refresh rate of 120 Hz has also been added so that scrolling through emails and playing the latest games feels silky smooth and without bumps. This is a big upgrade from last year’s 60Hz Xperia 1 II and brings Sony up to date with competing devices like the Galaxy S21.
Flip the Xperia 1 III around and there’s a new triple camera on the back of the case that now has a telephoto lens to enhance close-up and home photography. Samsung and Huawei have been offering this type of lens for a while. However, Sony believes the company created the world’s first smartphone with a variable telephoto lens and dual PD sensor.
This basically means that Sony can offer this improved zoom function, which includes focal lengths of 70 mm and 105 mm, with just one lens, instead of filling the rear housing with increasingly unsightly cameras.
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Another useful feature of the Xperia 1 III is the clever real-time tracking technology, which ensures that your subject always stays in focus. From the demos we’ve seen, it looks pretty impressive with the camera tuned to whatever you’re recording so things don’t look like a blurry mess.
If it’s a video you want, Sony says it has the latest image stabilization in this phone so your home videos don’t shake.
For the past several years, Sony has boasted that its cameras offer professional-quality settings, and this is no different with this latest phone.
To make things accessible to all, there is now a “basic mode” that gives quick access to a range of easy-to-use photo functions, including a touch shutter, portrait orientation, artistic bokeh effect, panorama and much more.
The last photographic feature worth mentioning is the new shutter button on the side of the phone, which is now given an embossed appearance to make it easier to find when taking pictures.
Outside the camera, other extras include louder speakers with more bass, a Monster 4,500 mAh battery, an included quick charge, and even a headphone jack for plugging in your favorite electrical outlets.
To help you with your daily digital chores, there is the latest Qualcomm Snapdragon 888 processor and full access to 5G. This makes it the fastest phone Sony has ever made. Prices will be announced shortly but we wouldn’t expect much change from £ 1,000. Ouch!
If that sounds a bit rich, Sony is also bringing out a new Xperia 5 III that is smaller and should have a lower price tag.
This device has a triple rear camera and a 6-inch 120Hz OLED screen, although it is not 4K. So don’t expect your box set binge to look as exquisite as the Xperia 1 III.
While the screen can’t compete with its bigger brother, you still get the fast 888 processor, large battery, and all-important 5G network speeds.
The last phone from Sony could be perfect for anyone who doesn’t want to opt for a flagship phone with the Xperia 10 III, which is expected to cost around 350 euros.
For that money, you get a triple camera, 6-inch OLED display, and impressive battery life.
Sony has also packed an upgraded Qualcomm under the hood of its new Xperia 10 III that is designed to not only improve performance but also bring 5G data speed to the cheaper end of the market.
All of these new devices will be available in early summer. Sony will publish full prices and availabilities in the coming months.
