Sky TV prospects are lastly getting a blockbuster improve and all due to ITV

There is some good news for all Sky Q users. The satellite TV company has just announced a renewed partnership with ITV, with the two companies promising “an enhanced viewing experience for all ITV content and services”.

Perhaps the best thing about this upgrade is that the new agreement brings the full ITV content experience to televisions through deeper integration with Sky’s latest and greatest set-top box. The currently integrated ITV Hub service on Sky + and Sky Q will be complemented by the introduction of the popular ITV Hub App on Sky Q.

This update will take place next year, with Sky saying it will give Q customers more choice and flexibility, including the option to view all of ITV’s available programs from within the ITV hub user interface.

Commenting on the changes, ITV CEO Carolyn McCall said, “We applaud the way Sky has continued to improve its product offering as viewers and commercial customers are at the heart of our business.

“For ITV viewers, the partnership ensures that they have easy and widespread access to our range of programming and ensures that they can see ITV content in the most convenient and convenient way for them.”

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And Stephen van Rooyen, Executive VP & Chief Executive, UK & Europe at Sky added: “ITV has been a longstanding partner of Sky and we look forward to deepening and expanding our relationship. ITV’s great content is brought together in one place on Sky Q, along with all of the apps and content our customers love and the ever-growing list of award-winning Sky Originals. “

This latest news from ITV and Sky follows a similar announcement from Channel 4.

The new multi-year agreement, announced earlier this month, builds on the existing partnership that allows Sky customers to view a range of on-demand programs through the All 4 streaming service.

The TV companies say this new update will bring even more Channel 4 content to Sky customers right from their remote control.

The wider range of Channel 4 shows includes more than 1000 hours of All 4 Exclusives. This is in addition to the current catch-up and box sets that Channel 4 is already offering Sky users.

In addition to these new agreements between ITV and Channel 4, there is more good news for some Sky users.

It has been confirmed that Sky Q will bring High Dynamic Range (HDR) to its live sports coverage for the first time this summer. HDR is combined with Ultra HD (4K) broadcasts to create the best possible viewing experience for Sky TV customers.

More than 200 hours of live action from the Tokyo 2020 Olympics will be available in HDR and Ultra HD via Sky Q’s dedicated Eurosport 4K channel.

From Friday, August 13th, Sky Q viewers will be able to follow the action of the Premier League live in Ultra HD with HDR. The new format begins with Brentford vs Arsenal at Brentford Community Stadium.

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