Samsung TVs are going through powerful new competitors as Philips launches model new 4K OLED fashions

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Samsung is the world’s best-selling smart TV manufacturer … and has been for 15 years. However, Philips has hit the market with its latest flagship television series, the Philips OLED + 936 and OLED + 986.

Since these models were developed by Philips, you won’t be surprised to find that they both include Ambilight. For those who don’t know, Ambilight sees a strip of tiny LEDs behind the bezel around the screen. Clever software chooses colors from whatever you see on the screen and lets that color shine on the wall behind the television.

There are a number of options in the main menu to tweak the intensity of the color. You can even adjust the color of the wall behind the TV in Settings so the AI ​​can compensate and make sure the color is still exactly what is happening on the screen. If you have smart Philips Hue lightbulbs in your house, everything can be synced to create the mood for the movie night.

Of course, Philips OLED + 936 and OLED + 986 have the latest generation Ambilight, which can be found on all four sides of the TV.

As you’d expect, Philips OLED + 936 and OLED + 986 both offer 4K Ultra HD resolution and a range of HDR formats, including HDR10 + Adaptive – a first for Philips TVs. HDR10 + Adaptive is particularly clever as it not only checks the High Dynamic Range (HDR) image signature in each scene, but also checks your viewing conditions and adjusts images accordingly.

To do this, Philips uses the light sensor built into the TV to ensure that everything that is displayed on the screen is perfectly coordinated with your living room without losing details or contrast. So far, HDR has usually worked best in very dimly lit rooms … but that’s not always how people watch their favorite movies or boxing sets. Samsung announced support for HDR10 + Adaptive late last year, so Philips is hot on the heels of the market leader by bringing this functionality to the OLED + 936 and OLED + 986.

Both new models from Philips are well suited for games and feature variable frame rate technology, Freesync Premium and G-Sync with HDMI 2.1 connectivity. Dolby Atmos and HDMI eARC for sound bars and surround sound systems can be found on both sets.

Both TVs are powered by Philips’ proprietary P5 processor engine that uses AI to constantly optimize the images on the screen.

The main difference between the Philips OLED + 936 and the OLED + 986 is the built-in sound system. The latter comes with an integrated system from the audio brand Bowers & Wilkins. According to Philips, this system – which includes three 100mm mid / woofers – results in cleaner, sharper dialogue and a much wider soundstage. For those who want some serious rumble while watching the next movie at home, there is an optional subwoofer that can be added for better bass reproduction.

The OLED + 986 will only be available in 65 “, while the OLED + 936 will be delivered in 48”, 55 “and 65”.

Unfortunately, the only detail we don’t currently know about these two top-of-the-line TVs is the price. Philips says we can expect the release date and price worldwide shortly. Given that its predecessor, Philips OLED + 935, costs £ 1,799 … we would expect something similar, if not a bit more, given all the new features and performance improvements.

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