Samsung has been the largest television brand in the world for the last 15 consecutive years as the South Korean company continued to dominate global sales over the past year. This is something that its two closest competitors, Sony, LG, and Panasonic, are unlikely to be very happy about. According to the market research company Omdia, Samsung had a 31.8 percent share of the global TV market at the end of last year.
Samsung is a global leader in a number of countries and owns a few key categories including 75-inch TVs or larger TVs and QLED displays. Looking ahead, Samsung has announced plans to introduce more miniLED sets. As the name suggests, miniLED packs smaller LEDs behind each pixel than standard LCD panels with LED backlighting. This allows for more granular control over screen brightness, local dimming, and deeper blacks. Admittedly, these displays do not offer the image quality of OLED panels, but are available for cheaper sets.
The South Korean company has also confirmed a price cut for its colorful QLED TVs for next year that could result in people stuck at home upgrading their televisions.
In addition to investing in new display technology, Samsung has a strong track record of custom Tizen OS software for its smart TVs. This package offers support for Alexa, Google Assistant, as well as the AI assistant Bixby developed by Samsung. SmartThings compatible smart home devices can also be controlled from your TV. So you can use a hands-free assistant or the smart home app to dim the lights when your movie starts or turn up the thermostat without losing your space on the sofa.
Sony, Samsung, Hisense, and others can now enjoy a major upgrade from LG
Samsung Health is built into the TV as well, as are third-party fitness streaming services like Fiit. Object Sound Tracking + is available in some more expensive kits and will tune your audio to follow the source on the screen, which helps with immersion. The speakers built into the TV are still used to enhance the overall soundscape when a Samsung-designed soundbar is also paired with the TV – which is not currently possible with Sony TVs and their own surround sound kit.
Samsung is working hard to make sure its Tizen OS software supports the latest streaming services. Apple TV and Disney + will launch on its televisions before competing operating systems like Android TV. For the viewers at home, this means there’s rarely a reason to go for a third-party set-top box from Roku, Amazon Fire TV, or Apple TV.
And if you’re tired of a big black rectangle taking up precious space on your wall or a piece of furniture in the corner of your room, Samsung has focused on fixing that as well. The South Korean company has launched a number of design-led lifestyle televisions like The Serif, as well as televisions like The Frame that function as works of art when not in use.
Jong-hee Han, President of the Visual Display Business at Samsung Electronics, said of the milestone, “Consumers use screens every day to chat, connect with loved ones, work, exercise from home, and more . And we’ve seen how different lifestyles and routines have not only evolved but also converged. We continue to be incredibly humble about the trust we have in our vision and products. This is what drives our relentless pursuit of innovative innovation and a premium screen experience that meets the needs of the modern consumer. “