While this price hike is undesirable, it’s worth noting that Virgin’s prices haven’t risen over the last year as the company scrapped the customary October hike.
Some users will also avoid paying extra fees with Virgin to confirm their rates won’t change when endangered customers – including customers of the new Essential broadband plan for people receiving universal credit, as well as Talk Protected landline customers – confirm will.
Speaking of the price hike, a spokesman for Virgin Media said: “Through continuous investment, improvement and innovation, we strive to provide our customers with great value and service.
“Over the past year, our customers have used their connectivity more than ever, and data usage has increased at the fastest rate we have ever seen. We already invest more than GBP 1 billion in our network every year and are consistently giving our customers more megabits for their money. However, to meet this demand, we sometimes need to review our prices.